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Morale and Welfare Presentation to Public Affairs Professional Development Day 10 October 2013. Commodore Mark B. Watson DGMWS. Agenda. Introduction Organization and background Vision Programs, services, and initiatives. Defence Team – Morale & Welfare.

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Morale and welfare presentation to public affairs professional development day 10 october 2013

Morale and Welfare Presentation to Public Affairs Professional Development Day10 October 2013

Commodore Mark B. Watson



  • Introduction

  • Organization and background

  • Vision

  • Programs, services, and initiatives

Defence team morale welfare
Defence Team – Morale & Welfare

  • Approximately 5,600 “Staff of the Non-Public Funds, Canadian Forces”

    • Number varies due to casual employment, esp. in summer

    • 2,125 full time, 1,066 part time, 2,395 casual

    • 40% CAF affiliation (Retired and/or Family)

  • 253 Canadian Armed Forces members

  • 153 National Defence public servants

  • 375 at MFRCs (locally employed)

  • Plus many, many volunteers

Defence team morale welfare1
Defence Team – Morale & Welfare





CFMWS 5,600 to 6,000 Employees

Canadian Coast Guard

Canadian Security Intelligence Service (CSIS)

Citi Bank

Nav Canada

Npp governance
NPP Governance

  • Full governance assigned to CDS

  • Authorities delegated to DGMWS as Managing Director of NPP

  • NPP Board serves as an advisory Board:

    • Provides stakeholder input to CDS

    • Strategic plans, policies and direction

    • NPP investments

    • Approval of audited financial statements

  • NPP Board and Armed Forces Council (AFC) engagement is key

    • NPP is a “Chain of Command” responsibility

Operational funding
Operational Funding

(FY 12/13)


Scale of operations npp net worth publicly funded expenditures fy 2012 13
Scale of OperationsNPP net worth / publicly funded expenditures FY 2012-13

Public Funds

What is cfmws
What is CFMWS?

The Canadian Forces Morale and Welfare Services Group delivers a wide range of public morale and welfare programs, services, and activities to eligible members and their families. 

In partnership with bases, wings and units, the group ensures that CAF Regular and Reserve Force members, former CAF members, military families, DND employees and Non-Public Fund employees enjoy the benefits of morale and welfare programs, services, and activities.

My vision
My Vision

Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families:

One Community, One Million Strong

One community one million strong
One Community, One Million Strong



Personnel support programs division psp
Personnel Support Programs Division (PSP)

PSP contribute to the operational readiness of the CAF and enhance the quality of life of the family by a building strong and healthy military community.

PSP programs and services build the total fitness of the CAF member which means a state of well-being which includes the physical, emotional, intellectual, social and spiritual health of the individual.

Approx 3,500 PSP employees deliver programs, services and support to the following operations:

Military Fitness

Military Sports

Health Promotion

Human Performance


Community Recreation

Special Events

  • Speciality Interest Activities (Golf, Curling, Marinas etc)

  • Newspapers

  • Deployment Support

  • Deployment Resources

  • Community Gateway (NPP Web Local B/W/U portal)

Psp by the numbers

Recreation and Speciality Interest

6000+Recreation activities

100,000+ Recreation participants

325 DND facilities involved


175 Reg Forces Messes

280 Res Forces Messes


250,000 readers

85,000 copies distributed


15 locations across Canada

Community Gateway Website

139,000+ monthly visits

PSP by the numbers


22,500 Force Evaluations (April 2013-Present)

Human Performance

  • 25 research reports

  • 1.4 million + Project Force data points

    Health Promotion

  • 3,900 Courses offered

  • 23,600 participants


  • 20,000 Intersection sport competitors

  • 91 Regional competitions – 3,500+ competitors

  • 18 National competitions – 1,800 competitors

  • 10 CAF CISM sports with 160 athletes

  • 115 CAF athletic trainers

Psp key initiative
PSP – Key Initiative

The Need: Requirement for revalidating the Minimum Physical Fitness Standard in order to ensure fitness standards were reflective of physical requirements of current and future CAF operations.

The Timeline: The program was approved by Armed Forces Council in December 2012 but officially launched April 1, 2013 on a trial basis.

The Test:

Four test components, each of which is directly linked to physical demands that CAF members may encounter on operations.

22,000 tested within 6 months with a success rate of 96%

The Future: An evidenced based incentive program to motivate CAF members to strive for higher personnel fitness levels.

Psp dfit ca

Fitness training DFIT.CA

  • Launched 11 Oct 2012

  • Focus on fitness required for operations

  • Over 20 000 CAF personnel registered

Psp specialty interest activities
PSP Specialty Interest Activities

Access to:

  • Golf: 15 locations across Canada and 6 social clubs using civilian courses

  • Marinas and Sailing: 8 locations

  • Campgrounds & Cabins: 5 locations

  • Rod and Gun Clubs: 7 locations across Canada

  • Horseback Riding: 4 locations across Canada

  • Curling: 7 locations across Canada

  • Skeet Shooting: 5 locations across Canada

Commercial services sisip financial services
Commercial Services SISIP Financial Services

2012 Results – Programs and Services:

  • 140,560 lives insured under the Life Insurance plans with $28.6B in coverage and $41.3M paid to beneficiaries

  • 93,600 CF members protected under the Long Term Disability plan with $106.6M paid out in benefits when combined with the Vocational Rehabilitation Program

  • 8,329 Financial Counselling appointments held

  • 7,153 Financial Planning clients with $232M invested

  • 3,379 CFGroupRSP clients with $117M invested

  • 5,631 CF members educated under the Personal Financial Management course

Commercial services sisip financial services1
Commercial Services SISIP Financial Services

4 Credit Canada

5 – Consumer Credit Counselling samplecontract

6 Compulife Software Inc.

1 CBC News (April 2012) / MoneySense Magazine (October 2012)

2 – Where to find a fee-only Financial Planner

3 H&R Block

Commercial services sisip financial services2
Commercial Services SISIP Financial Services

Commercial services sisip financial services3
Commercial Services SISIP Financial Services


  • The sharing of risk among several companies that specialize in high risk insurance protection.

  • Required to guarantee the payment of claims under SISIP FS Life Insurance plans, even if someone dies while serving in a Theatre of Operations.

  • Net re-insurancecosts and death claims from 2007-2011: 12.2 M per year.

Commercial services canex natex
Commercial Services CANEX / NATEX


  • The Personal Home & Auto Insurance

    • Home: Coverage that fits your way of life. All policies include $5K coverage for military kit; $3K coverage for personal belongings while deployed outside Canada. Military Renters policy for DND controlled quarters, Identity Theft Assistance, Burglar Alarm Discount also available

    • Auto: Accident-Free Protection, Loyalty Savings (up to 7%), Winter Tire Discount (5% off premium), Students Rates, RV’s and more

    • Portability: If you should move, be transferred or retire within Canada

  • Home Heating Oil Rebate Program

    • If home heated by oil, save on regular delivered price of home heating oil.

    • Example of savings - In Halifax, participants have saved up to 8 cents per litre for the last six years; average of $1,500 in savings.

  • Commercial services canex natex1
    Commercial Services CANEX / NATEX

    • OK Tire

    • Andrei Master Tailor

    • Subway

    • No Interest Credit Plan

      • 12, 24 or 36 month plans. Plus no money down, not even the taxes.

      • 12 month payment plan: no hidden handling or administration fees (24 months: 2% ; 36 months: 3%)

    • Club XTra Loyalty Program

    • Presentyourcard and earn points for everyeligible $1 purchased.

    • Twice a year, gift certificates are issued to Club XTra member for the value of the points accumulated (e.g. $5 for 5,000 points).

    • Club XTra will be replaced by new CANEX Rewards program, to be launched in conjunction with the CFOne card this fall.

      National vendor partnerships:

    • Tim Hortons

    • Aramark (food services)

    Commercial services canex natex2
    Commercial Services CANEX / NATEX


    • Online Sales and Marketing

      • Developing an online e-retailing strategy to augment existing store operations

    • Elite line of clothing and accoutrement

      • Developing a consolidated and centralized retail offering in-store and online of CF memorabilia, clothing & accoutrements

      • A selection of quality casual/performance clothing and merchandise (e.g. - tie bars, cufflinks, lapel pins, watches, wine decanter, etc) branded with military crests/logos.

      • Available soon: New design RCN and RCAF windbreakers

    Director casualty support management dcsm
    Director Casualty Support Management (DCSM)

    DCSM manages the following:

    • Casualty Administration

    • The Centre for the support of ill and injured members and their families

    • the Joint Personnel Support Unit (JPSU) and its Integrated Personnel Support Centres (IPSCs)

    • Transition Assistance Program (TAP)

    • Operational Stress Injury Social Support (OSISS) program

    • OSI Special Advisor

    • Return to Work (RTW) program

    • National Military Cemetery (NMC) at Beechwood in Ottawa

    • Pastoral Outreach

    Joint personnel support unit jpsu
    Joint Personnel Support Unit (JPSU)


    Through an integrated and individual-centric service delivery model, to ensure the coordination and facilitation of standardized, high quality, consistent personal and administrative support during all phases of recovery, rehabilitation, and reintegration on return to service or transition following release, for all injured and ill Canadian Armed Forces personnel and former personnel, their families and the families of the deceased.

    Jpsu ipsc


    Integrated Personnel Support Centres and Satellites

    • 33 locations across Canada

    • Personnel support through multi-disciplinary staff and linkages to VAC, SISIP, PSP, MFRC and Base/Wing agencies

    • Responsive to Commanding Officers

    Morale and welfare presentation to public affairs professional development day 10 october 2013

    Personnel currently being tracked by JPSU

    Dcsm caf transition assistance program
    DCSM – CAF Transition Assistance Program

    • National Coordination of all Career Transition activities:

      • Second Career Assistance Network seminars,

      • Medical seminars, Long Term Planning seminars

      • Career Transition Workshops

      • Transition support and programs specific to ill & injured,

      • Publications/tools that support transition counselling.

    • Liaise with other organizations: VAC, HRSDC, PS Commission, SISIP-LTD & VRP, Industry, Academia, Accreditation bodies and others.

      Canada Company – Military Employment Transition (MET) Program A one-stop-web-portal for all things related to transition for serving and retired military members. Serving as a bridge between business and community leaders and the CAF. Includes Corporate Canada employers, Entrepreneurship, Education and Franchising opportunities. 84 Military Friendly employers, such asAmazon, BMO Financial Group, CN, Coca-Cola Canada, Royal Bank of Canada, Shell Canada, Sobeys Inc., SuncorEnergy, Etc.

    Dcsm caf transition assistance program1
    DCSM – CAF Transition Assistance Program

    • Prince’s Charities-Operation Entrepreneur: Based In Business (BIB) with Memorial University, Enactus and Canadian Youth Business Foundation

    • Prospect: Forces @ Work: Sustainable Job Placement Pilot Project

    • H2H: Helmets to Hardhats

    • Association of Canadian Community Colleges (ACCC)

    • The Canadian Franchise Association: Military Veterans Program

    • Forum for International Trade Training (FITT)

      In addition to previously mentioned programs and services, the following are specifically for ill and injured members of the Reg and Res force:

      • Vocational Rehabilitation Program-Serving Members (VRPSM)

      • Priority Hiring-Public Service

      • Integrated Transition Plan

    Soldier on program
    Soldier On Program

    Soldier On Guided Hunts

    Forestburg/Elk Point, AB

    Oct-Nov 13

    Soldier On National Ski Fest

    Mt Washington, BC

    2-8 Feb 14

    WWTW Allied South Pole Challenge

    Antarctica *

    19 Nov- 22 Dec 13

    Soldier On Water Fowl Hunt

    Petawawa, ON

    Oct - Nov 13

    2nd Annual Allied Winter Sports Camp

    Whistler, BC

    9-19 Feb 14

    USMC Trials

    San Diego, CA

    2-14 Mar 14

    Saddle Up Soldier On

    Toronto, ON

    7-11 Oct 13

    * Walking With The Wounded (WWTW): Team Soldier On comprised of MCpl Chris Downey, Cpl AlexandreBeaudin-D’anjou and 2 Soldier On Australia ill/injured members will race against US and UK teams to the South Pole. Prince Harry is participating as part of the UK Team.

    As of 01 Oct 2013

    Soldier on participation
    Soldier On Participation

    630 Total members supported by Soldier On

    As of 1 Apr 13

    Soldier on demographics
    Soldier On Demographics

    • 86% Serving

    • 14% Retired

    Region Officer NCM Retired Total

    NS/NFLD 9 71 5 85

    NB/PEI 3 28 9 40

    QC 8 103 14 125

    S ON 2 20 5 27

    E ON 7 126 20 153

    Prairies 3 29 8 40

    AB/NC 7 90 7 104

    Pacific 5 42 9 56

    Total 44 509 77 630

    As of 1 Apr 13

    Military family services
    Military Family Services

    Enabling a mission-ready Force by addressing the issues faced by CAF members and their families that result from military service.

    Military Family Services manages:

    • Military Family Services Program, including funding and oversight of Military Family Resource Centres

    • Dependant Education Management, who manages the education compensation and benefits requirements of military members with dependant children.

    • Quality of Life issues that arise and affect military families as a result of conditions of service of serving CAF personnel

    Military family services1
    Military Family Services


    • Military Family Resource Centres– On Base, In Person

    • 32 in Canada, 7 sites in the United States, 4 in Europe

    • Third party, independent organization located on Bases/Wings or through outreach programs

    • Provide services in both official languages in accordance with the need of the local community.

    • Family Information Line– Informed, Connected and Supported

    • 1-800-866-4546 – Now 24/7 service

    • Bilingual, information and supportive counselling

    •– For and about Canadian military families

    • A portal to all MFRCs for local information

    • Useful general information of interest to all Canadian military families

    Military family services2
    Military Family Services


    • FamilyForce

    • In 2012, 328,062 visits to the FamilyForce site, and there were 196,832 total unique visitors.

    • Family Information Line (FIL)

    • In 2012, 1620 calls were made to the FIL (as well as 4760 calls to the automated system that has deployment information).

      FIL Stats (1 Jan to 30 June 2013)

      Total contacts: 713

      355 calls and 358 emails (follow up calls/emails to each contact not included)

      Contacts per issue type:   

    • CAF family related: 21%

    • Military related: 16%

    • Veteran related: 14%

    • MFRC:  6%

    • Mental health: 5%

    Support our troops program
    Support Our Troops Program

    Support Our Troops Fund is an umbrella for the following:

    • Military Families Fund − linked to conditions of service

      • $4M dispersed to >1,000 members/families

      • $5K per incident at local level

  • Soldier On Fund − contributes to a healthy, active lifestyle

    • $1.1M dispersed to 630 members/families

    • Funded a wide range of programs

  • Hospital Comforts Fund − basic amenities for hospitalized members

    • $85K dispersed annually to >300 members

  • Op Santa Claus − gift for deployed members over holidays

    • Gifts delivered to 1,600 members

      $13M has been received since 2006 from:

  • Personal contributions to SOT Fund

  • Proceeds from third party events

  • Contributions from external charities/foundations

  • Support our troops program1
    Support Our Troops Program


    • Army Run: Generated almost $500K in funds for the MFF and Soldier On during the past 2 years.

    • Graham Group Charity Golf Tournament: Golf tournament held in 2011 and 2012, generated almost $100K for the MFF

    • Royal Canadian Mint – Highway of Heroes Collector Coin: Operated two coin Campaigns to highlight the CAF and the sacrifices of military members and their families, collectively generated $200K for the MFF.  

    • Honourable PM Stephen Harper – History of Hockey book: To be released Fall 2013, all proceeds to MFF.

    • Winnipeg Jets True North Foundation: Willdonate $75K to the MFF/Soldier On yearly for the next 10 years.

    • Sears:7 year relationship, annual donation of $10K to the Hospital Comforts Fund (under the SOT Fund umbrella).

    Canadian forces personnel assistance fund
    Canadian Forces Personnel Assistance Fund

    Offers financial assistance in the form of low interest loans and/or grants through the following programs:

    Minor Disbursement Program ($33K to 194 members)*

    Grants up to $200 (on a once per lifetime basis) to relieve temporary distress or to promote well-being. 

    Accessed through a helping agent such as:  the Chaplain, Social Work Officer, Military Family Resource Centre personnel, SISIP Financial Counselor, Veteran Affairs Canada.

    Education Assistance Loan Program ($1.9M to 476 members)*

    Established to assist eligible serving members, former members and their recognized independents to obtain a post-secondary education (full-time studies). 

    Loans range from $1,200 to $4,000 per year to a lifetime maximum of $16,000 per student are available.

    *data based on calendar year 2012

    Canadian forces personnel assistance fund1
    Canadian Forces Personnel Assistance Fund

    Self Improvement Loan Program ($7.5M to 2,208 members)*

    • Financial assistance through small loans to assist in emergency situations such as: compassionate travel, urgent home and car repairs, minor renovation projects, prevent financial distress situations, household purchases, education, etc.

    • Loans are available from $1,000 to $5,000 in increments of $500. 

      Financial Distress Program ($1.1M to 154 members)*

      • Grants and loans when warranted by distress or other qualifying circumstances. The lifetime maximum for assistance is $5,000 for a grant and $25,000 for a loan.

    • Access to the fund is normally through an agent of the fund, Veteran Affairs Canada, SISIP Financial Counsellors or designated Base/Wing Program Administrators

    • Eligibility to make an application does not guarantee approval

    • Each request adjudicated against specific criteria before a decision is rendered

      *data based on calendar year 2012

    Sot summer camps
    SOT Summer Camps

    The SOT Summer Camps provide an opportunity for children of military families to escape from the stressors of military life, with priority given to children of deployed personnel.

    In summer 2013, more than 400 children of military members enjoyed a complimentary week at Camp Maple Leaf and Muskoka Woods.

    The Military Families Fund, Canada Company and personal donations have unwritten the cost of camp registrations.

    Vacations for veterans program
    Vacations for Veterans Program

    • Launched in January 2012

    • Program is available to CAF members (former and currently serving) who have sustained an injury or illness while serving in a Special Duty Area/Operation and who are in receipt of a VAC benefit as a result

    • Eligible members may apply for 1-week of accommodation at one of Shell Vacations Club’s 26 properties in Canada, the US and Mexico

    • More than 100 CAF members/families have benefited from this program

    Npp outreach
    NPP Outreach

    • SOT programs / funds attracting significant contributions from Canadians

      • Individual donations of dollars and products / services

      • Proceeds from third party events

      • Contributions from events / campaigns held by charitable organizations

        • e.g.: True Patriot Love, Canada Company and Wounded Warrior

    • As number and complexity of events increases

      • There are greater demands for DND/CF Support

      • There is little adherence to policy provisions and

      • There are diminishing efforts to align with CF priorities

    • Some external organizations competing with internal NPP “charities”

    Canadian defence community banking
    Canadian Defence Community Banking

    Key relationship with BMO Bank of Montreal

    • Personal Banking

    • Mortgage Plans

    • ABM/ATM

    • SOT MasterCard

    • Sponsorship – National and Local Programs

    Cf appreciation program
    CF Appreciation Program

    • Official discount program of the CF

    • Over 40,000 CF Appreciation Program cardsissued

    • Members can save at more than 26,000 locations locally, nationally and worldwide

    • Categories: Accommodations, Attractions, Entertainment, Dining, Recreation, Services, Shops, Travel & Transportation


    Cf appreciation program1
    CF Appreciation Program

    CF R&R Club:

    • linked to US Armed Forces Vacation Club

    • linked to Gov Rewards and International Cruise and Excursions

    • Access to 3,500 accommodations in 80 Countries starting at $369 USD per week

    • Access to cruise lines, airlines, and 3,000 US Golf Courses at guaranteed low prices.

    Cf appreciation program2
    CF Appreciation Program

    Silver Lake Resort,

    Kissimmee, Florida

    7 nights/$369 USD

    Wyndham Ka'eo Kai

    Kauai, Hawaii

    7 nights/$369 USD

    Barnsdale Country Club

    Rutland, England

    7 nights/$369 USD

    CF R&R Club – Examples:


    Cfone card
    CFOne Card

    • Confirms that an individual is a member of our One Community – One Million Strong

    • Provides access to MW programs, services and facilities

      Multi-phased approach

    • Phase 1: (Fall 2013) will launch with access to the CANEX Loyalty Program and CF Appreciation Program

    • Future Phases: expanded to include access to PSP recreation services; administration of Mess fees, access to clubs and activities, as well as other MW services.