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Morale and Welfare Presentation for MPCC

Morale and Welfare Presentation for MPCC. Commodore Mark B. Watson March 2013. My Vision.

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Morale and Welfare Presentation for MPCC

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  1. Morale and WelfarePresentation for MPCC Commodore Mark B. Watson March 2013

  2. My Vision Make CFPFSS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families: One Community, One Million Strong

  3. Priorities • Empowerment / responsiveness • Increased local authority / delegations • Increased consultation with B/W Commanders • Greater autonomy over local, (legal) Morale & Welfare initiatives • Branding • NPP education, training, and certification courses to improve governance and knowledge throughout the Chain of Command • More holistic and coherent marketing and communication strategy to increase CF-wide awareness of the breadth of available programs and services • Name and logo change • Increased understanding of military life and heritage within Staff of the Non-Public Funds, Canadian Forces

  4. Priorities • Synergy • Organizational review • Continued development and integration of MFS, DQOL and Dependent Education Management • Leverage technology for greater effect, cost benefit and immediacy of impact

  5. CFPFSS Strategy

  6. Current Programs and Services

  7. PSP Operations at Bases / Wings 36 PSP Managers 3,650+ PSP Staff 1,200+ Full Time Staff Deployment support 12 Years (2000-2012) 1,600 PSP MW staff deployed abroad 32 Rotations served in Bosnia, Afghanistan, Haiti, Ships Messes 100 Regular Force

  8. PSP Sports 20,000 Intersection sport competitors 91 Regional competitions – 3,500+ competitors 18 National competitions – 1,800 competitors 14 CF CISM teams 210 Individual CISM athletes 115 CF athletic trainers Recreation 400,000 Annual registrations in recreation programs 42,000 Recreation memberships 700 Different types of recreation programs 325 DND facilities involved 100 Special events – 60,000 in attendance 33 Community Gateway Web sites – 20,000 hits monthly 17 CF newspapers – 80,000 circulation 14 CF golf clubs

  9. Commercial Services SISIP Financial Services 2012 Plan and Program Results: • 140,560 lives insured under the Life Insurance plans with $28.6B in coverage and $41.3M paid to beneficiaries • 93,600 CF members protected under the Long Term Disability plan with $106.6M paid out in benefits when combined with the Vocational Rehabilitation Program • 8,329Financial Counselling appointments held • 7,153Financial Planning clients with $232M invested • 3,379CFGroupRSP clients with $117M invested • 5,631 CF members educated under the Personal Financial Management course

  10. Scale of operations 46 CANEX/NATEX outlets 183 CANEX concessions 750 CANEX/NATEX employees 4.4 Million Average annual transactions Sales and contributions $140M Average annual sales $4M+ Average annual Morale & Welfare contributions $3.2M CANEX average $975K NATEX average Commercial Services CANEX / NATEX

  11. Enabling a mission-ready Force by addressing the challenges faced by CF members and their families that result from military service. Military Family Support 3 access points: 43 Military Family Resource Centres (MFRCs) Family Information Line, 1-800-866-4546 www.familyforce.ca MFSP policy development, resilience andengagement Dependent education Compensation and benefit programs for families DND dependent schools overseas education programs Departmental foreign service education and military education allowances/entitlements Military Family Services

  12. DCSM / JPSU Peer Support • Operational Stress Injury Social Support (OSISS) • Soldier On • Injured Soldier Network • Helping Others by Providing Empathy (HOPE) Transition • Return to Work • CF Transition Program • Transition for Ill and Injured Administrative support • Liaison with service partners • Client services • BOI & SI review • Disability compensation

  13. Personnel currently being tracked by JPSU DCSM / JPSU

  14. Internal Support Funds Support Our Troops Fund is an umbrella • Military Families Fund − linked to conditions of service • $4M dispersed to >1,000 members/families • Soldier On Fund − contributes to a healthy, active lifestyle • $1.1M dispersed to 350 members/families • Funded a wide range of programs • Hospital Comforts Fund − basic amenities for hospitalized members • $85K dispersed annually to >300 members • Op Santa Claus − gift for deployed members over holidays • Gifts delivered to 1,600 members Total pledged to SOT Funds since 2006: $11M • Personal contributions to SOT Fund: • Six year old boy: 84 cents • Couple from Toronto: $50K

  15. Internal Support Funds Canadian Forces Personnel Assistance Fund • Minor Disbursement Program • $36K to 230 members • Education Assistance Loan Program • $2.2M to 570 members • Self Improvement Loan Program • $9M to 2,750 members • Financial Distress Program • $900K to 150 members

  16. Recent Initiatives

  17. PSP – DFIT.CA Fitness training • Launched 11 Oct 2012 • Over 16,600 CFpersonnel registered • Already over 33,000visits • 500,000 page views

  18. PSP – Project FORCE • Launched 4 Mar 2013 • Defining a new generation of fitness testing

  19. Project FORCE PHASE 1 Job Analysis (What is the job?) PHASE 2 Physiological Measurements (What are the demands?) PHASE 3 Test & Standards development (How should we test them?) SET-UP OF PMT TASK SPECIFIC FOCUS GROUPS PILOT STUDY (lab) FIELD DATA COLLECTION (7 locations) LITERATURE REVIEW PHYSIOLOGICAL MEASUREMENTS (lab) DATA ANALYSES POST MISSION SURVEYS DETERMINATION OF STANDARDS PHYSIOLOGICAL MEASUREMENTS (Field) POST MISSION INTERVIEWS ADVERSE IMPACT ANALYSES MISSION PLANNING FOCUS GROUPS REFINEMENT OF TASK LIST & DEMANDS FINAL TEST BATTERY OPTIONS 6 CF Common &physically demanding Tasks Apr 2012 Options for new CF Physical Fitness Evaluation Dec 2012 13 Common, essential tasks Jan 2011 AFC AFC AFC

  20. Initiatives E-retailing Developing an online e-retailing strategy to augment existing store operations Elite line of clothing and accoutrement Developing a consolidated and centralized retail offering in-store and online of Canadian Forces memorabilia, clothing and accoutrements. Infrastructure modernization Commercial Services CANEX / NATEX

  21. MFS Initiatives • Reduce management overhead/increase funding to the field • More than $500K recurring reduction from budget allocation • 25% funding increase to the field over past 5 years • Access to non-emergency military family health care • 10 of 13 provinces / territories have dropped 90 day wait for access to health insurance • Op Family Doc Ottawa – 80+ families / military retirees matched with family physicians to date • Family medicine forum 2011 – 29 doctors agreed to take military Families • Military family mental health • 33 family liaison officers; 4,084 families served in 2011-12 • “The Minds The Matter” self-help videos; six episodes created • Studying feasibility of telemedicine in Petawawa

  22. MFS Initiatives • Military family special needs • 8% self reporting special needs • CF living accommodation • AFC and DSX endorsed requirement for just under 12,000 military houses across Canada • Studying options for service delivery • Deployment support • Option development on how best to ensure all deploying members and their families receive the support they require • Continuity of education and employment for military families • Studying feasibility of overseas school with innovative delivery methods

  23. MFS Initiatives • Mentor to the National Military Family Council • 9 specific recommendations made to AFC • Stakeholder engagement • Vanier Institute of the Family committed to a 5 year military families in Canada initiative

  24. Associate DG − NPP Outreach • SOT programs / funds attracting significant contributions from Canadians • Individual donations of dollars and products / services • Proceeds from third party events • Contributions from events / campaigns held by charitable organizations • e.g.: True Patriot Love, Canada Company and Wounded Warrior • As number and complexity of events increases • There are greater demands for DND/CF support • There is little adherence to policy provisions and • There are diminishing efforts to align with CF priorities • Some external organizations competing with internal NPP “charities”

  25. Associate DG − Sponsorship • Opportunity to increase sponsorship of NPP programs, activities and events, at national and local levels • Policy is being rewritten • This policy would see: • Sponsorship of NPP programs, events and activities, at Base/Wing/Unit levels to be approved, annually, in advance • Enhanced oversight of the use of sponsorship for major events / activities that are ‘not public’ – Army Run, Air Force Run • Improved visibility and facilitation of sponsors being targeted and sponsorship arrangements being concluded • MFRCs being subjected to the policy provisions • B/W Commanders to be held accountable for NPP sponsorship activities, with assistance of PSP Managers • New policy to be introduced for FY 13/14

  26. CF Appreciation Program • Program launched in Jun 2011 • Official CF discount program • Builds and expands on earlier CANEX Discount Program • Discounts in eight distinct categories • International, national & local partners • Almost 1,000 industry partners • Working with American counterparts to include discounts on popular US vacation destinations – Universal Studios, Busch Gardens • Have issued 30,000 membership cards to date • e-boutique with tickets to water park and Cineplex • Two new features coming: • On-line registration • Secure Web login to allow special discounts solely available to CF community    

  27. CF R&R Club • Component of CF AppreciationProgram • Linked to US Armed ForcesVacation Club • Provide access to accommodations • More than 4,000 resorts, apartments, condos and homes • Destinations in more than 100 countries • Offers the opportunity to enjoy vacations at popular destinations around the world • Starting at just $369 USD per unit, per week

  28. Associate DG − CFOne Card • The CFOne card will be the one card eligible members need to access CFPFSS Morale and Welfare Services. • Confirms cardholder is part of the Canadian Forces Community. “One Community – One Million Strong” Multi-phased approach • Phase 1: (Spring 2013) will launch with access to the CANEX Loyalty Program and CF Appreciation Program • Future Phases: expanded to include access to PSP recreation services; administration of Mess fees, access to clubs and activities, as well as other MW services.

  29. Enhanced Web Site • More than 6,000 pages of content refreshed andported to new platform • More visually-oriented presentation; less clutter • Functional search engine • Navigation by servicerather than by organizational structure • Enhanced support for multi-Media content www.cfpsa.com

  30. Questions?

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