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Week 7 – Unit 12: Strategy

Week 7 – Unit 12: Strategy. Texts - Listening: Developing a strategy An interview with the head of a worldwide organization Marjorie Scardino, Chief Executive of Pearson plc. Exercise A Exercsie B, 1 st part of interview, 12.1 Exercise C, 2 nd part of interview Exercise D & E.

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Week 7 – Unit 12: Strategy

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  1. Week 7 – Unit 12: Strategy • Texts - Listening: Developing a strategy • An interview with the head of a worldwide organization • Marjorie Scardino, Chief Executive of Pearson plc. • Exercise A • Exercsie B, 1st part of interview, 12.1 • Exercise C, 2nd part of interview • Exercise D & E

  2. Week 7 – Unit 12: Strategy • Language Review: Dependent prepositions • Some verbs always or typically have a particular prepositions after them • Other verbs may be followed by one or another preposition, depending on the meaning • Many verbs are followed by a noun group beginning with a preposition. The nouns are objects of the preposition • Exercise A & B • Words for talking about business strategies • Exercise C & D

  3. Week 7 – Unit 12: Strategy • Skills - Decision making • Exercise A & B • Useful Language • Asking for the facts • Making a suggestion • Disagreeing • Identifying needs • Agreeing • Expressing doubt • Making a decision • Stating future action • Exercise C, 12.3 • Exercise D

  4. Week 7 – Unit 12: Strategy • Additional Texts • Cisco Systems • http://www.cisco.com/ • Useful information about the company's acquisitions, including links to articles about its successful acquisition strategy • http://www.cisco.com/warp/public/750/acquisition/ • Company's strategic alliances, which have links to information about its alliance partners, such as Hewlett Packard , Microsoft and KPMG • http://www.cisco.com/warp/public/756/partnership/

  5. Week 7 – Unit 12: Strategy • Additional Texts • Pearson plc • http://www.pearson.com/ • Information about the company's acquisitions • http://www.pearson.com/cgi-bin/news?col_section=10 • Information on the CEO, Marjorie Scardino • http://www.pearson.com/news/biogs/marjorie.htm

  6. Week 7 – Unit 12: Strategy • Case Study - Texan Chicken • Work out a strategy to save a failing fast food company • Task • Ideas for improving profitability • Persuade Eva & Ramon Martinez to resign • Seek opportunities to merge with a large fast foor company • Improve profits by expansion • Make major changes in the business • Have more company-owned outlets • Offer special promotions • Launch a major advertising campaign

  7. Week 7 – Unit 12: Strategy • Case Study - McKinsey's site for a short interactive case study • 1. Check out the careers section • http://recruiting.mckinsey.com/ • 2. Click on Get Ready and Solve a Case in the toolbar • 3. Decide whether or not a US financial institution should expand its credit-card business into the Brazilian market

  8. Week 7 – Unit 12: Strategy • Case Study - Writing: press release

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