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O Merchandising e as promo??es s?o por defini??o armas t?cticas, utilizadas quando se pretende uma reac??o do p?blico-alvo mediante a introdu??o de uma vantagem tempor?ria. Estas armas s?o muito eficazes e, normalmente, s?o introduzidas para dar a conhecer um produto, gerar a experimenta??o ou at

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