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Managing Public Relations: “Management of communication between an organization and its publics.” PowerPoint Presentation
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Managing Public Relations: “Management of communication between an organization and its publics.” - PowerPoint PPT Presentation


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Managing Public Relations: “Management of communication between an organization and its publics.”. PR News:

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Presentation Transcript
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Managing Public Relations:

“Management of communication between an organization and its publics.”

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PR News:

“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

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Joe Epley:

“The role of PR practitioners is to provide, within the confines of uncompromising ethical considerations, communications and guidance that inspire intended audiences to behave in desired ways.”

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Center textbook
  • “Public relations is something everyone has.”
  • “Public relations fosters the improvement of public relationships through specific activities and policies”
  • “Public relations is the cornerstone of a democratic society.”
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Communication As An

Academic Field