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Rethinking Business Models: Creativity Inspired Innovation. Dr Peter Kelly School of Science, Aalto University. Innovation is the act of introducing s omething new . Creativity is an ability to think up and design new inventions, produce works of art, or solve problems in new ways,

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rethinking business models creativity inspired innovation

Rethinking Business Models:Creativity Inspired Innovation

Dr Peter Kelly

School of Science, Aalto University

slide2

Innovationis the

actof introducing

something new

slide4

Creativityis an ability to thinkup

and designnew inventions, produce works of

art, or solve problems in new ways,

or develop an idea based on an original, novel or

unconventionalapproach

innovation force index 2010
Innovation Force Index 2010

Source: The Rise of the CreativeMasses (Innovation Inside)

slide6

To get to a more innovative place

we need to creatively explore

analytical thinkers
Analytical Thinkers

Why?

  • Show me the proof
  • What do I tell the press?
  • NDA

NO

slide10

Embracing Intuitive Thinking

Chief Creative Officer (publishing)

Chief Experience Officer (banking & Starbucks)

Chief Imagination Officer (Fast Company)

Chief Exploration Officer (oil & gas and …)

slide17

Apple

vs

Nokia

slide18
Don’t discard routines

challengethem and

Creatively explorenew ones

inspiring creativity in companies
Inspiring Creativity in Companies
  • CEO as Chief Exploration Officer
  • Free up exploration time
  • Get out of the routine arena (the office)
  • Outsiders bring fresh perspectives
    • Entrepreneurs as allies not antagonists
    • Work with students on multidisciplinary challenged based projects (new products, new concepts)
inspiring creativity in catalysts
Inspiring Creativity in Catalysts
  • Encourage proponent lead due diligence
  • Support co-creation efforts that create innovation between research, new venture and established business communities
  • Failure as a success criteria
  • “Stuff we don’t know” compartment
inspiring creativity in heis
Inspiring Creativity in HEIs
  • Idea studios in addition to lecture theatres
  • Develop multidisciplinary applied initiatives and problem or challenge focused programs
  • Encourage surprise (and sustained) encounters between companies, catalysts, researchers, alumni and students
slide37

Creativityis the road

less traveled but one we

need to explore to get to

abetterand more

innovativeplace

slide38

Thank you !

peter.kelly@aalto.fi