Techniques for generating ideas. Image : fotographic1980 / FreeDigitalPhotos.net. Criativity.
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“Creativity as a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.”
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Brainstorming is a technique for generating new ideas, concepts and solutions to any subject or topic, on an environment free of critiques and constraints to imagination. This technique is useful when we want to generate, in a short period, a big amount of ideas about a subject to be solved, possible causes of one problem, approaches to be used or actions to be taken.
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How to use:
Brainwriting is a group creativity technique for generating new ideas based on brainstorming. The main difference is that it is not the quality of ideas that matters but the quantity.
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How to use:
SCAMPER is a technique that uses a set of directed questions which you answer about your problems and opportunities in order to come up with new ideas.
Substitute What can I substitute to make an improvement? What if I swap this for that and see what happens?
Combine What materials, features, processes, people, products or components can combine? Where can I build synergy?
Adapt What part of the product could I change?
Modify/distort What happens if I warp or exaggerate a feature or component? What will happen if I modify the process in some way?
Put to other purposes What other market could I use this product in? Who or what else might be able to use it?
Eliminate What would happen if I removed a component or part of it?
Rearrange/reverse What if I did it the other way round? What if I reverse the order it is done or the way it is used? How would I achieve the opposite effect?
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How to use: