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More on http://leanb2bbook.com/ \n\nComparing the creative models of Abraham Lincoln and Steve Job.

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Creativity innovation
Creativity & Innovation

Generating better design ideas



Work better as a team

Work better as a team

Better techniques

More creative

Work harder


Generating better design ideas through collaboration

$

August 24 2011



1 a small ego

1) A small ego

2) The ability to

collaborate and work

with differences


No matter what my views of him are personally

No matter what my views of him are personally. He's the most qualified for

the job and therefore, it would be of a disservice to the union to not allow him to hold office just because he doesn't like me.”

- Lincoln on Edward Stanton





Art director

Art director

Flash

Developer

Copywriter

Account

manager

Designer

Information

architect


Opening

Opening

Exploration

Closing


1 limited time timeboxed

1. Limited time (timeboxed)

2. Small teams (3 to 5)

3. Quantity over quality

4. 1 conversation at a time

5. Shared accountability

6. Wild ideas are allowed

Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing. imperdiet imperdiet

Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing.

7. Build on others' ideas

...


If you tell people where

If you tell people where to go, but not how to get there, you’ll be amazed at the results.

- General George S. Patton


Example

Example you’ll be amazed at the results.


Opening1

Opening you’ll be amazed at the results.

Exploration

Exploration


Exclusion techniques
Exclusion techniques you’ll be amazed at the results.

Five SketchesTM

Brain

Writing

Parallel Design


Exploration techniques
Exploration techniques you’ll be amazed at the results.

Microsoft...

Google...

Apple...

Reverse Thinking

Medici Transpositionn

Inspired by...


Exploration techniques1
Exploration techniques you’ll be amazed at the results.


Exploration techniques2
Exploration techniques you’ll be amazed at the results.

Resource Availability

-

=

Blue Sky

Thinking

Keyword

Association

+

=


6 thinking hats tm

6 Thinking Hats you’ll be amazed at the results.TM

Information, Emotion, Creativity, Discernment, Optimistic, Facilitator

Spectrum

Child // Adult

How might we send a man in space?

How might we?

Empathic techniques


Empathic techniques
Empathic techniques you’ll be amazed at the results.

How Might We...

Make a More Refreshing Soap?

Play


Empathic techniques1
Empathic techniques you’ll be amazed at the results.

How Might We...

Make a More Refreshing Soap?


Empathic techniques2
Empathic techniques you’ll be amazed at the results.

Grid

2x2

Fun

Simple

Economic

Dangerous

Fast

Mid speed

Small

Large

Slow

Friendly


Inclusion techniques
Inclusion techniques you’ll be amazed at the results.

6-up Sketching

1.

2.

3.

...


If you freeze an idea too quickly you fall

If you you’ll be amazed at the results.freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.”

- Jim Glymph, Gehry Partners


Inclusion techniques1
Inclusion techniques you’ll be amazed at the results.

Open Sessions

6-up Sketching

1.

2.

3.

...


Other resources
Other resources you’ll be amazed at the results.


Closing

Closing you’ll be amazed at the results.


Limited votes

Limited votes you’ll be amazed at the results.

Closing

With end

users

With techniques


A few techniques
A few techniques... you’ll be amazed at the results.

$100 Test

Dot Voting

Forced Ranking

Hot Air Balloon

Build the Checklist

Speed Boat

Spectrum Mapping

Decision Matrix

Impact & Effort Matrix

Nuf Said


Exploring more alternatives

Exploring more alternatives you’ll be amazed at the results.

Better ideas

Less risk

More team engagement

Shared vision


Post it

Post-it... you’ll be amazed at the results.


Jobs vs lincoln
Jobs vs Lincoln you’ll be amazed at the results.

Participative

Directive

Crushes competitors

Hires competitors

Center of attention

Team first

Micro management

Trust & delegation

Leader

Creator


Work better as a team1

Work better as a team you’ll be amazed at the results.

Better techniques

More creative

Work harder


References
References you’ll be amazed at the results.

www.gogamestorm.com

jasonfurnell.wordpress.com


Etienne garbugli

Etienne Garbugli you’ll be amazed at the results.

www.etiennegarbugli.com

@egarbugli

egarbugli

  • User experience (UX)

  • Collaborative design

  • Creative facilitation

  • Usability testing