Agenda • Value Proposition • Membership Enhancement Programs • Impact – Its Working • IIA Offers – Grow Loans, Generate Income, Increase Value of Membership & Credit/Debit Card Transaction Volume • Best Practices • Integrating IIA into your Core Services
Award Winning PROGRAM!! • 2009 CU Journal’s Innovation of the Year Award • 2012 NCUF Herb Wegner Memorial Award for Outstanding Program “Rarely has the Awards and Nominating Committee collective scored a program so high,” said NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the numbers that support Invest in America’s efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.” - Watch Award video filmed by CUNA about IIA – IIA Video Source - National Credit Union Foundation
IIA Value Proposition • IIA provides tools to help meet your credit union’s goals. Simply choose the offers that relate to your goals and promote them in conjunction with your core services: • Increase auto loans – Credit Union Member Discount from GM* and AutoNation Direct • Earn non-interest income - Sprint Credit Union Member Discount* and Member Connect** • Increase debit/credit card usage – TurboTax* and Member Rewards* offers including Dell, Shop America, DIRECTV and Member Connect • Enhance member value – GM, Sprint, TurboTax, Member Connect, Dell, DIRECTV, Shop America and Allied Van Lines • *Requires specific IIA marketing agreement • **Requires agreement with CMG to earn income
Membership Enhancement Programs Enroll in the IIA membership enhancement program to support your needs or goals: • Auto Program - GM Preferred Pricing – Generates deeper loyalty and additional auto loans • Sprint Wireless Services – Personal and business wireless discounts creates deeper loyalty and provides additional non-interest income • TurboTax & Jackson Hewitt - Generates deeper loyalty and increased credit/debit card transactions • Member Rewards – Increases member loyalty and increased credit/debit card transactions with discounts from Shop America, TurboTax*, Dell, Member Connect*, DIRECTV and more For complete details or to sign up visit: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html * Income opportunity requires agreement with CMG
Impact Partner Center provides credit union related information Credit Union Finder so potential members can find you Tips and tools to help members save money Consumer information on credit union differentiation Rotating banners regarding current offers Access via social media sites Member testimonials about why they love their credit union
Enhanced Program • Premium Program Will Drive Increased Loan Volume! • The Invest in America Credit Union Member Discount from GM has been enhanced to drive more loans to your credit union. By enrolling at the Premium Level, credit unions can maximize loans while offering this valuable discount and benefit of membership to their members. • Premium benefits have been enhanced in many ways: • Free custom marketing materials are available to help your credit union optimize program results and increase auto loans • Subvented-rate loans are not compatible with the Credit Union Member Discount from GM, driving loans back to the credit union
Participation Level Comparison • Program Offer
Participation Level Comparison • Program Offer (con’t)
Custom Statement Insert • Variable Fields • Credit union name • Credit union logo • Loan rate • Credit union URL to direct members where to apply for loans • Web disclaimer
Premium Level • Annual Marketing Requirements (Jan – Dec)
Standard Level • Annual Marketing Recommendations (Jan – Dec)
Frequently Asked Questions • For a complete list of FAQ’s go to: http://www.lovemycreditunion.org/FAQs-829.html
Helping Credit Unions Grow Loans Credit Union Loan links on GM micro-sites: • IIA is currently collecting credit union loan page links to add to our micro sites: • Easy access to your loan app or loan page • Drive more auto loans to your credit union and extend GM Preferred Pricing to your members Find a Credit Union tab added below Find a Dealer GM Credit Union Micro Site
Available Reports • Report s located on Partner Center and are exportable to Excel for easy use • GM authorization request report identifies members that requested a code from GM • Includes street and e-mail addresses Hot leads you can use to follow up with members! • Additional reports identify sales for Member Rewards Program
Helping Credit Unions Grow Loans • The Credit Union Member Discount from GM is no longer compatible with subvented ratessuch as 0%, 1.9%, 2.9%, etc. that have been bought down and offered through captive finance sources • Members will be encouraged to use low-rate credit union financing in conjunction with cash incentives resulting in very competitive monthly payments. • Example at right: 2012 Chevrolet Silverado 1500 LT Extended Cab 2WD • Member receives $2,000 total cash allowance in lieu of the lowest subvented rate- 3.9% for 60 months for qualified customers • $2,000 down payment from member • *Chevrolet Silverado lowest subvented rate as of January 5, 2012 • ** Published rate from a credit union website as of January 5, 2012
What is the Credit Union Auto Club? • The newest Invest in America program created exclusively for credit union members • Provides unparalleled service and unprecedented value in roadside assistance and other travel-related benefits • From little incidents like being locked out of a vehicle to bigger troubles like needing a tow truck, Credit Union Auto Club keeps members moving on the road • Professional customer service team 24/7 to assist members • Credit Union Auto Club is backed by Auto Knight Motor Club, a wholly-owned company of Fortegra Financial. Fortegra Financial is a NYSE listed, A.M. Best "A-" rated insurance company, headquartered in Jacksonville, FL. Its Motor Clubs have a 40-year unblemished record of service delivery and claims payments. The “Always On” CU Auto Club emergency dispatch center is wholly owned and operated by Auto Knight Motor Club. • Credit unions are eligible to receive marketing reimbursements when members purchase memberships in Credit Union Auto Club
Plan Pricing & Marketing Reimbursement • Credit unions are eligible to earn $5 - $9* per membership during the pilot program • The marketing reimbursement is paid annually • Credit unions must enroll in the program to receive marketing reimbursement • Credit union enrollment form is located in the Partner Center at on the Love My Credit Union website • Access to FREE turnkey marketing materials to promote the program to members • The program can also be used as a value add offering when closing auto loans, and as an incentive to your members for using other core products and services *Current plan pricing and marketing reimbursements are for the pilot program. Final plan pricing and marketing reimbursement is subject to change based on results and market intelligence obtained during pilot program.
Credit union Marketing Requirements Credit unions that enroll and actively market the program to their members will be eligible to receive marketing reimbursements Member CommunicationsComplete one of the member communications items listed below each quarter for four quarters within a 12 month period and ongoing quarterly thereafter: Ongoing Utilize the following marketing materials within 30 days of enrollment and ongoing thereafter: • Place banner or link on website within 30 days of enrollment and ongoing thereafter • Suggested locations: Auto loan page, discount page, insurance page, etc. • Utilize lobby materials within 30 days of enrollment and ongoing thereafter • Take ones, lobby posters, digital, video
Generate Non-interest Income Exclusive incentives that help drive membership value and earn your credit union a marketing incentive.
Credit Union benefits • Marketing incentives for participation is a great way for credit unions to earn non-interest income • Effective tool to promote the added-value of membership • FREE marketing materials for statement mailings, newsletters, Website and lobby distribution • Unique offers available from Sprint for members • Sprint handles all member service needs • Opportunities to work with local Sprint stores to support community businesses
Sprint Offer Member Discounts 10%* off select regularly priced service plans Waived activation fee Waived upgrade fees Business Discounts 15%* off select regularly priced business service plans Waived activation (new accounts) Waived upgrade fees *Application of discount requires 2-year contract extension on existing plans. Verification of membership is required at time of activation/upgrade. Discount not available on secondary lines for Family and Business Share plans.
Marketing Requirements Contract Year = October 1 of each year through September 30 of the following year Promote Sprint service on an exclusive basis Place a Sprint insert in one quarterly mailing per year Continuously display any of the following lobby materials in all branch locations: take-ones, posters, banners, monitor video Publish approved Sprint articles in 2 quarterly newsletters per Contract Year Continuously display approved Web banner/link on credit union Website All Marketing materials are provided FREE of charge! Get started now and join the over 1,800 credit unions participating the Sprint Credit Union Member Discount Program!
Sprint MARKETING MATERIALS Take-One Posters Web Banners
Sprint Port-in Promotion (Switch to Sprint) Bring your existing line to Sprint and receive a $100 credit! When: Runs through July 11, 2013 What: Credit union members who Switch To Sprint from a competitive provider receive a $100 service credit for each newly activated line of service. How: Visit www.LoveMyCreditUnion.org/Sprint for details on the 10% discount* on select monthly services plans & waived activation fee. Upon activation: members visit www.Sprint.com/promo/iL31154PC within 72 hours of port-in activation to request your service credit. The service credit will be applied to the first or second invoice after they have been a Sprint customer for 61 days. It will appear as "Valued Customer Service Credit." *Application of discount requires 2-year contract extension on existing plans. Verification of membership is required at time of activation/upgrade. Discount not available on secondary lines for Family and Business Share plans. iPhone is eligible for this promotion.
Sprint Phone ConnectPromotion When members replace their home phone service with Sprint Phone Connect, they can enjoy up to $100 in instant savings on a smartphone. This promotion is stackable with the Port-In Promotion (both devices must be activated at once by 5.9.13). *Requires a two-year Agreement/activation. Home phone not included. $100 may be used on iPhone. ** Not eligible for the Credit Union Member Discount. When: Runs now through May 9, 2013 What: When members replace their home phone service with Sprint Phone Connect*, they can enjoy up to $100 in instant savings on a smartphone. • Only $19.99**/month. Unlimited local and long-distance calling while on the Sprint network. • Free Sprint Phone Connect device; easy start up • Keep your phone number How: Offer only available in Sprint Stores. Members should mention Corporate ID: NACUC_ZZM to claim the discount. Must activate both devices in store on the same account at the same time. Visit www.Sprint.com/Phoneconnect for additional information.
Sprint Verification Process To ensure the continued integrity of this program, members must periodically provide documentation to verify credit union membership = eligibility of the program discount. • New customers are required to verify credit union membership within 30 days of activation • Current customers are required to provide proof of discount eligibility when upgrading their device if it has been 20+ months since their last validation Proof of membership options include any of the below with the member’s name: ● Credit union check ● ● Unexpired credit union credit/debit card ● ● Current credit union statement issued within the last 90 days● ● Credit union membership card ●
Sprint Verification Process Verification is easy and only takes a few minutes to complete. There are two ways to verify credit union membership: • Free Invest in America app for Android and/or iPhone • iPhone users can find it at the Apple App Store. • Android users can find the app in the Android Market. • Members just need to search for “Invest in America.” • Members will be prompted to black out all confidential information within the app right on their phone. • This app also lists all other Invest in America discounts. • Fill out and fax the Sprint verification form and supporting documents to the Sprint Corporate Accounts: 913.523.1987or toll free: 877.687.8211 Members need to black out all confidential information on their documentation prior to faxing.
Dell – 10% savings on Touch Products When: March 1, 2013 thru April 30, 2013 Member Offer: Credit Union Members save 10% on select Dell touch systems. Credit union members can experience the new advances and leading-edge intuitive touch experiences with Dell’s touch products. The 10% discount* is available to credit union members on the Inspiron 15Z, Inspiron One 23, XPS 10, XPS12, XPS One 27 and Latitude 10 line of systems. • Instant savings – simply use coupon code RG3?DDN?DP47FB when placing order Additional Savings: Credit union members can register for the Dell Advantage Program and receive cash back and premium Advantage care on select packages. • 5% Dell promo eGift card with each purchase on select packages of $699 or more • Free 2nd business day shipping • Exclusive member only offers for PCs, electronics and accessories Credit union benefits: • Help members get discounts on innovative technology that gives them the power to do more • Free web marketing materials • Cross-sell opportunity for new credit cards or technology loans and new/re-issued credit cards, home equity loans and other lines of credit For more information visit http://www.lovemycreditunion.org/Dell-763.html *10% off of select touch systems (before tax, shipping and handling). Offer valid 03/1/2013 – 04/30/2013. Specifications, availability and terms may change without notice. Taxes, fees, shipping, handling and any applicable restocking charges are extra and vary. Coupon cannot be stacked with any other coupons/offers. Coupon applicable to Inspiron 15z, Inspiron One 23, XPS 10, XPS 12, XPS One 27 and Latitude 10 line of systems only. Excludes non-touch systems. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors. One coupon per customer - limit 1 system.
Grow Transaction Volume with Member Rewards • Earn cash back on every purchase from over 1,500 retailers! • Save up to 30% on select Dell computer packages. Dell advantage provides additional 5% gift card and extra protection for a worry free purchase! • Save $160 on first year’s service! • Members could save up to $343.90** on average with the TruStage Auto & Home Insurance Program. • Save up to 60% on moving and storage expense! Member Rewards Incentives on every day items that help drive card usage and membership value **Figure based on a February 2011 national sample of auto policyholder savings when comparing their former premium with those of Liberty Mutual’s group auto and home program. Individual premiums and savings will vary.
Your TurboTax Program Will: Increase customer loyalty and referrals 66% of members are more likely to recommend your financial institution to a friend; 95% feel favorable towards you because of your TurboTax offering. Grow profitable low cost deposits 90% of members used the direct deposit feature in TurboTax; 82% deposited on average $3,044 tax refund with the host financial institution. Increase site traffic & maximize cross-sell and up-sell opportunities ~20% of members are more likely to fund an IRA or other investment with their tax refund. Strengthen your position as a trusted advisor Stay at the center of your members’ financial lives by providing the #1 best-selling and most trusted tax software; there’s no reason for them to go anywhere else! Provide savings for your members Discounts available based on marketing commitment. 52% of members purchased TurboTax through their credit union website due to discount. All at NO cost to you!
Cusg funds and provides turnkey marketing program • to promote turbotax and drive members to your web site Promoter Fed Discount = $5 Deluxe/ $10 Premier/ $15 Home & Business Standard Size and Custom Web Banners Co-Branded TurboTax Website with Your CU Logo and a Cross-Sell Banner Members who start a TurboTax return between 1/3/13 – 2/28/13 will be entered into the “Double My Refund” sweepstakes HTML E-mail Templates
Jackson hewitt overview • Provide discounted tax prep services to the 60% of your members that prefer to file their taxes with a local tax professional • CU member discounts: Either $30.00 Off or $50 Less**than last year when members switch from a competing tax prep company. • CUSG provides free, co-branded printed coupons to include in your December or January statements. • JH provides national coverage: • Over 6,000 tax preparation offices during tax season • Convenient office locations near the vast majority of your members • Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire customers from Financial Institutions • FREE Accuracy Guarantee* with every paid return • No appointment necessary • FREE Refund Estimate • *Terms and conditions apply. Ask a tax preparer for details. • ** Offer valid for tax prep fees paid of $150 or more. Proof of last year’s tax prep fee required. Over 400 credit unions partnered with CUSG last year to offer Jackson Hewitt
How the jacksonhewitt program works CUSG funds and provides all marketing collateral: Coupon statement stuffers, newsletter articles, email template, etc. Your members receive a hard copy coupon via statement stuffer, in-branch and/or printing a website pdf Your members redeem the coupon at a Jackson Hewitt office and receive their discount Sample Co-Branded Coupon • * Offer valid for tax prep fees paid of $150 or more. Proof of last year’s tax prep fee required.
Available Resources • Free ready-to use marketing materials including: • Customization and campaign execution services available • Monthly newsletter • Frontline Staff Resource Guide • National program support
How to Integrate IIA • Prominently display the Invest in America program marketing materials in your lobbies - posters and take ones • Publish quarterly IIA article in credit union’s newsletter • Use IIA poster as a flyer in your new membership packets and SEG communications • Utilize provided emails to keep your members informed • Use the free frontline resource and newsletter to train staff on the discounts and benefits so they can effectively promote it to your members • Hand out take-ones at the teller line to reinforce the value membership • Use the videos created by CU Solutions Group in your digital displays to encourage members to learn more about Invest in America • Promote Invest in America on your outdoor electric signs, drive thru wraps and ATMs
How to Integrate IIA • Use Invest in America website banners to link your website directly to the Shop America save pages as a savings tool for your members to use. Place the banner on: • Home Page • Benefits of membership page(s) • Checking Account pages • Credit and Debit card pages • Mortgage and Home Equity loan pages (to promote the benefit from Allied & Liberty Home Insurance) • Online credit card application page • Insurance Pages
How to Integrate IIA • Create a member discount page on your website which lists in detail all the credit union member discounts available including those from IIIA
How to Integrate IIA • Tie the Shop America discounts into your credit union’s marketing calendar to enhance the promotions you run on your core products and services to help increase your share of wallet. • Maintain a strong tie between using the credit union’s debit and/or credit card to the additional discounts available through Shop America. • Back to School Promotions • Checking Account Promotions • Credit Card Promotions • Holiday Promotions • Home Improvement Promotions
How to Integrate IIA • Use social media sites to link back to your website pages that promote Invest in America. Not only will this provide your members with valuable information regarding the discounts, but links from search engines can also help increase your rankings in the search engines • Love My Credit Union has twitter, Facebook and blog sites which your credit union can use to build its own content calendar. • Facebook: http://www.facebook.com/pages/lovemycreditunion/76212775567 • Twitter; http://twitter.com/#!/LoveMyCU • Blog: http://lovemycreditunion.blogspot.com/ • YouTube: http://www.youtube.com/user/LoveMyCreditUnion
Getting Started Recommend steps for getting started: Select the IIA programs that fits your credit union’s goals and objectives Visit http://www.lovemycreditunion.org/Credit-Union-Sign-Up-Forms-147.htmlto sign up to support the IIA Auto, Sprint, Member Rewards or TurboTax programs or obtain a Sprint or Marketing Agreement Train staff and distribute frontline staff resource guide (e-mailed the first of every month to supporting credit unions) Provide Invest in America with a link to your loan application page to make that available from the GM credit union micro site Utilize available marketing materials to inform your members
Curt Belaney(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x 543Curt.Belaney@cusolutionsgroup.com Robert Bearden (California, Nevada, Oregon, Washington) 800.262.6285 x 751 Bob.Bearden@cusolutionsgroup.com Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x 530Colleen.Meek@cusolutionsgroup.com Leslie Norush(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x 542Leslie.Norush@cusolutionsgroup.com National Business Consultants