Invest in America Membership Rewards Program Overview - PowerPoint PPT Presentation

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Invest in America Membership Rewards Program Overview

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Invest in America Membership Rewards Program Overview

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  1. Invest in AmericaMembership RewardsProgram Overview

  2. How It Works IIA contracts with U.S. based companies to offer exclusive discounts IIA markets the programs directly to credit unions and to state leagues/league service corporations Credit unions select which programs they wish to promote IIA provides FREE turn-key marketing materials to supporting credit unions Members utilize the discounts, saving money and increasing the value placed on credit union membership When promoted with credit/debit cards and lines of credit the offers will generate increased transaction volumes and balances 2

  3. Grow Transaction Volume & Balances • Incentives on every day items that help drive card usage and membership value • Shop America • Dell • Direct TV • FTD • Allied • Members Home & Auto 3

  4. Shop America • Savings from over 1,200 leading on-line merchants! • Members earn cash back for each purchase • Shop favorites such as Apple, DSW, Kohl’s and more! • Many merchants offer special discounts or coupons for additional savings • For complete details visit: http://www.lovemycreditunion.org/Shop_America_600.html 4

  5. Dell • Dell’s best pricing through www.LoveMyCreditUnion.org • Member save up to 30% on select PC’s, tablets, TV’s, & accessories • Dell Advantage offers best price and protection on packages over $699 • One year In-home service • Accidental Damage Insurance for one year • Premium phone support on hardware and software • 15 months of anti-virus security • 5% back in the form of a Dell gift card • Monthly special provides a coupon code for additional savings • Cross promotional opportunity – promote with credit/debit card issues and re-issues, lines of credit and mortgages • For complete details visit: http://www.lovemycreditunion.org/DIRECTV-567.html 5

  6. CMG/Members Auto & HomeInsurance • IIA partnered with CMG to provide Members Auto and Home insurance • Insurance underwritten by Liberty Mutual, valid in 49 states (Excludes Alaska) • Credit unions already partnered with CMG • Nothing changes, members simply have additional access point • Commissions on policies written thorough IIA will still earn the same commissions for Credit unions and Leagues • Credit unions not partnered with CMG • Sign up to make insurance available to your members via IIA • Commissions will not be paid to credit unions that do not have a contract with CMG • Provides a channel members prefer: 63% of insurance buyers look for internet access to quotes* • Members receive a discount of up to 10% • Generates additional non interest income for the credit union with no additional expense • Cross promotion opportunities – promote with auto and mortgage loans * To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify 6

  7. Allied Van Lines • Nationwide Credit Union Member Discounts • Members receive corporate rates (minimum of 60% discount on inter-state moves) saving thousands from standard rates • Cross promotional opportunity - promote as an extra value along with DIRECTV and Members Auto and Homeowners insurance to members applying for mortgage loans • Credit unions encouraged to use marketing materials with approved mortgage applications • For complete details visit: http://www.lovemycreditunion.org/Allied_Van_Lines_358.html 7

  8. FTD.com • $15 discount on each item ordered: • Members encouraged to use their credit union credit/debit card • Cross promotional opportunity – promote with credit/debit card issues and re-issues • For complete details visit http://www.lovemycreditunion.org/FTD_391.html 8

  9. DIRECTV • $160 discount for new activations as follows: • $120discount by way of $10 off each month for the first twelve months • $40 rebate that CU Growth Solutions will send to the member after receiving payment from DIRECTV • Provides more cash in members hand • Entertainment package starts as low as $19.99 for 140+ channels • Cross promotional opportunity – promote with mortgage and lines of credit • For complete details visit: http://www.lovemycreditunion.org/DIRECTV-567.html 9

  10. Available Resources • Free ready-to use marketing materials including: • Customization and campaign execution services available • Monthly newsletter • Frontline Staff Resource Guide • National program support • Click here to visit the Marketing Materials page 10

  11. How to Integrate IIA • Prominently display the Invest in America program marketing materials in your lobbies - posters and take ones • Prominently display the IIA web banner that links to www.LoveMyCreditUnion.org, on the home page of the credit union’s website • Publish quarterly IIA article in credit union’s newsletter • Use the poster as a flyer in your new membership packets and SEG communications • Send the emails created by Invest in America to your credit union members who have opted in to receive communications from you 11

  12. How to Integrate IIA • Create an internal page on your website which lists in detail all the credit union member discounts available including Invest in America discounts • Create a web banner on your homepage which links to that page for easy navigation • Use the videos created by CU Solutions Group in your digital displays to encourage members to learn more about Invest in America • Promote Invest in America on your outdoor electric signs, drive thru wraps and ATMs • Include discounts in your credit union’s Member Rewards Program • Promote Invest in America on your most visited website pages 12

  13. Getting Started Recommend steps for getting started: Click here to go to theto Invest in America Sign up Forms Page and select the Member Rewards Tile Visit the Partner Center’s Marketing Materials page to download materials related to the offers you wish to share with your members Train staff and distribute frontline staff resource guide (e-mailed the first of every month to supporting credit unions) Consider creating a member rewards page on your web site using the discounts from Invest in America as the foundation 13

  14. Curt Belaney(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x 543Curt.Belaney@cusolutionsgroup.com Robert Bearden (California, Nevada, Oregon, Washington) 800.262.6285 x 751 Bob.Bearden@cusolutionsgroup.com Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x 530Colleen.Meek@cusolutionsgroup.com Leslie Norush(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x 542Leslie.Norush@cusolutionsgroup.com National Business Consultants 14