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Starbucks: Behind the Scenes

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  1. Starbucks: Behind the Scenes OM Final Project: Part 1 Catherine Palma Further Questions: SixersGNY@msn.com Contact #: 646-209-0369

  2. Today’s Goals • History and Facts about Starbucks • Discuss my observations • Analysis of all the different locations I went to • Observations of each location s’ setting by resources • Conclusion of all Starbucks locations

  3. Starbucks Facts • Website: http://www.starbucks.com/default.asp?cookie%5Ftest=1

  4. Diversity at Starbucks: http://www.starbucks.com/aboutus/diversity.asp

  5. Corporate Social Responsibilities: http://www.starbucks.com/aboutus/csr.asp

  6. Working Benefits

  7. Recruiting Events • More information: http://www.starbucks.com/aboutus/eventlistings.asp

  8. Business Facts • Examples from the Internet • In-Class Problems Week 3: http://64.233.179.104/search?q=cache:o3w_tV8V2tsJ:theory.csail.mit.edu/classes/6.042/spring06/cp3t.pdf+Starbucks+%2B+Critical+Path+Method&hl=en&gl=us&ct=clnk&cd=3

  9. More studies of Starbucks • Case Study: http://www.claritas.com/claritas/Default.jsp?ci=2&pn=cs_starbucks • Input-Output Model of Starbucks: http://homepages.wmich.edu/~c4heeres/Project3bus270.htm

  10. My Analysis • Locations I’ve been to • 42nd St • 59th St • 15th St • Flushing – Main St. • Current Semester Location I Go • 42nd St • 59th St • 15th St • My Observations for almost the whole day in Starbucks: Penn Stations (34th St)

  11. Starbucks Observation: 2/24/06 • Time: 12:45 PM – 6:00 PM • Location: Penn Station 34th St. • Time Line • 12:45 PM – 2:30 PM • Line is very quick and short • 2:30 PM – 6:00 PM • Very busy • Resources for Project • Pamphlets from Starbucks • What I did there • Lunch: Sandwich, Coffee and Pastry • Dinner: Sandwich • Logic and Business Communications Homework • Audience Type • College Students • Professional Workers • High School Students

  12. Environmental Differences: Manhattan • 15th St. • Near Baruch College • College Students and Professional Workers • 42nd St. – Times Square • Tourists • Other types of audiences • 59th St. – Columbus Circle • College Students • Professional Workers • 34th St – Penn Station • High School students • College students • Professional Workers • Tourists • Local Residents Most Busiest: 59th St. and 15th St. Least Busiest: 34th St.

  13. Facility Benefits • 42nd St. – Times Square • Easy to socialize • 15th St. • Perfect Study Area • Peaceful Group Area • Perfect Socializing Spot • Wonderful Places to plug laptops • 59th St. – Columbus Circle • Wonderful Study Environment • Perfect Socializing Area • Wonderful Work environment • 34th St. – Penn Station • Average study area • Peaceful • Before Rush Hour • Best socializing area

  14. Conclusion • Busiest Location I’ve been to • 59th St. Columbus Circle • 15th St. • Least Busy Location • 34th St. • Facility Benefits • My favorite Starbucks: 59th St. • Best Study area • Good spots to charge and use your laptop • College Student Environment • Cathy’s Favorite Products • Coffee: Cold and Warm • Sandwiches • Pastries • Gift Cards

  15. The Starbucks Experience • Brief show & tell • My receipt from a current Starbucks • Starbucks Sandwiches Menu • Starbucks Credit Card • Comments Pamphlet • T-mobile HotSpot Wireless Service • Thoughts • Locations • Material relating to topics reviewed in class • Overall Analysis