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FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009). A Profile of Future Market Expectations of Next Gen Networks & Technologies. Rasantha Hettithanthrige, Senior General Manager Engineering & Operations Mobitel (Pvt) Limited.
FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009)
Senior General Manager Engineering & Operations
Mobitel (Pvt) Limited
Instant Information, Instant Decision & Instant Gratification
You notice that your meeting time is approaching & would like to pop in to the nearby cloth shop, but not sure whether you have enough time.
You pull out your “buddy finder” screen and find the “nearest friend” to be 5 minutes away and you hit “Push-to-Talk” and your voice blurts out from you buddy’s commies and find u have few minutes to satisfy “Fashion Needs”
Then with satisfaction of you being able to use your idle time gainfully you step in to the cloths shop to check out your favorite designer line.
Finally your party comes together & talk about the place to eat, you physically see a newly opened “Bristo”, while consensus is reached you all want check for Opinions.
Finding the “Bristo” in the listing is easy, as it appears in the “Nearby Places” menu having your location being known to the system
You find one of your acquaintances find a bad comment owing to the scant vegetarian menu, fortunately there is an alternative suggestion with a fantastic array of vegetarian options & all converge on that option
All agree that food was great and it was worth the visit.
Unlike in the past splitting the bill is made easier thanks to the M-payments, bill is barcoded and each of you scan it on to the commie & settle your portion electronically.
Then each of you receive a courtesy message with a coupon to be utilized in a future occasion provided that each of you post a review about the restaurant within a week.
These reviews will be pinned on to “Space” near by the restaurant for others to read
“Accommodating a wider range of human habits is the general design aim of Technology, not to shoehorn users in to new habits”
“Service which enables the ability to interact successfully, confidently and easily with interesting and readily available content, people or devices while freely moving anywhere we are likely to go in conducting our usual day-to-day business & social lives”
“The History of telecommunications services in recent decades does not fill us with optimism that we know what society wants, or even that we know how to go about finding answers to this question”
Robert Lucky a Telecommunications Sage
“ The ‘killer apps’ of tomorrow's mobile infocom industry won’t be hardware devices or software programs, but social practices. The most far reaching changes will come, as they often do, from the kind of relationships, enterprises, communities and markets that infrastructure makes it possible”
Smart Mobs – Howard Rheingold
Killer Cocktail Vs Killer App
Ahonen’s “Five M’s” approach gives us a model to scrutinize any Mobile Service Offering for “Value Creation”
Realizing the DreamEvolutionary Phases of Technology Introduction
State of Technology Evolution End 2005
Introduction of new technology gives rise to “Pain Points” for operators, supplier community needs to address this & ensure this transition is smooth for operators
Otherwise even mature international players even take a stance of clinging onto the relatively older technology specially in low ARPU markets like ours as a strategy.
Optimization of the “User Interface” & “User Behavior”
NGMNs will give rise to open standards which will make mobile markets even more competitive.