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Marketing of e -Resources in an Indian University:. A case study of Mangalore University. Dr. A. K. BARADOL Professor, Dept. of Library and Information Science, Mangalore University GOPAKUMAR.V UGC Research Scholar Dept. of Library and Information Science, Mangalore University.

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marketing of e resources in an indian university

Marketing of e -Resources in an Indian University:

A case study of Mangalore University

Dr. A. K. BARADOL

Professor,

Dept. of Library and Information Science,

Mangalore University

GOPAKUMAR.V

UGC Research Scholar

Dept. of Library and Information Science,

Mangalore University

what marketing is
What marketing is?
  • Public relation activity to promote products and services
  • Every field of human activity needs public relations
  • Even the modern governments thrive on their marketing skills.
  • Marketing assures that the names are reaching the ultimate clientele
why marketing for libraries
Why marketing for libraries ?
  • Patrons come to know about the products and services of the library
  • Enhances the use of the products and services
  • Ultimately leads to the satisfaction of the library patrons

Hence Library and its services and products need to be marketed

marketing the indian school of thought
Marketing : The Indian school of thought

The third law of Library science promulgated by Dr. S. R. Ranganathan

“ Every book it’s reader”

points towards the need for a marketing strategy for the libraries

Five laws of Library Science

strategies adopted so far
Strategies adopted so far……
  • Library orientation
  • Recent additions lists
  • Conducting of seminars and conferences / exhibitions
why rethinking on marketing
Why rethinking on marketing ?
  • Addition of e-resources
  • Availability of technology to reach the patrons quickly and easily
  • Increased number of clientele
  • Increased availability of resources in multifarious forms…..
marketing of e resources in an indian university7
Marketing of e -Resources in an Indian University:

Objectives of the study

The case study of Mangalore university library

  • To understand the usage of Internet by faculty and research scholars of Mangalore University
  • To know the channels available through which the knowledge about the e-journals is made available to all potential users.
  • To know the different programmes implemented by the Mangalore University library to bring e-journals to the notice of the users.
methodology
Methodology
  • Case study approach
  • based on a structured questionnaire

Response rate

Questionnaire distributed = 182

Responses received = 99

Percentage of response = 54%

e resources infonet
E-Resources - Infonet
  • UGC is making alliances with publishers for adapting a consortia-based approach for subscription of journals called Infonet scheme.
  • The e-resources available in the university library are the e-journals that are available through the UGC Infonet e-journals consortium
findings and conclusion
Findings and conclusion
  • Majority of the faculty members and research scholars are aware of the availability of e-resources in Mangalore University
  • The marketing measures undertaken by the Mangalore University library are adequate and useful but some more efforts and aggressive marketing is required.
  • Personalized marketing of e-resources is not done by the library
  • Marketing of e-resources over the LAN of Mangalore University through e-mails is not conducted
dr s r ranganathan s five laws of library science
Dr. S.R. Ranganathan’sFive Laws of Library Science
  • Books are for use
  • Every reader his/her book
  • Every book it’s reader
  • Save the time of the reader / staff
  • Library is a growing organism