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PUBLIC IMAGE WORKS

Combining marketing principles and organizing practices to address critical issues and drive action. Identify goals, timeline, and communication strategies. Utilize Power Map to map relationships, prioritize communications, and track progress. Take the next steps to engage key supporters and expand your network effectively.

richardmartin
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PUBLIC IMAGE WORKS

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  1. PUBLIC IMAGE WORKS Combining the best of marketing principles and organizing practices to call attention to important issues and to mobilize action for success

  2. ACTION PLAN • WHO’S involved and what are their SPECIALTIES? • WHAT is the shared VISION? • WHAT are your GOALS? • Short, Medium and Long Term • WHEN is the TIMELINE? • HOW will you achieve your goals? What concrete ACTION & RESULTS do you want to see through your efforts? • Include a COMMUNICATIONS component

  3. POWER MAP • GOALS • AUDIENCES • CURRENT COMMUNICATIONS PRIORITY • IMMEDIATE NEEDS

  4. POWER MAP

  5. POWER MAP

  6. POWER MAP

  7. POWER MAP

  8. POWER MAP

  9. POWER MAP

  10. POWER MAP

  11. POWER MAP

  12. POWER MAP

  13. POWER MAP

  14. POWER MAP • MAP relationships based on goals • CENTRALIZE information about relationships • Be STRATEGIC about your outreach • Use a MANAGEMENT TOOL to track encounters • INTERACT with your Power Map regularly

  15. NEXT STEPS • Identify how many segments of “web • Pick top 5 people most supportive of your efforts • Plot information & ACTION STEPS • Pick one NEW & UNCONNECTED person for each segment of your “web” • Plot information & ACTION STEPS

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