Chapter 7 Attitudes. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Soccer. How do Jan and Terri differ in their attitudes toward soccer? Jan and Nancy are both soccer fans. How are they different?
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By Michael R. Solomon
Buying, Having, and Being
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Percentage of 16- to 24-year-olds who agree “We must take radical action to cut down on how we use our cars.”