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SWOT Analysis. Dr. Clive Vlieland-Boddy. Tools/Methods of Analysis Results Interpretation. TOOLS AND METHODS. SWOT Strenghts, Weaknesses, Opportunities and Threats Analysis. Other Tools. Economic Development Scenarios. Using SWOT Analysisto determine the true ‘today’ position.

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SWOT Analysis


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swot analysis

SWOT Analysis

Dr. Clive Vlieland-Boddy

tools methods of analysis results interpretation
Tools/Methods of Analysis Results Interpretation

TOOLS AND METHODS

SWOT

Strenghts, Weaknesses, Opportunities and Threats Analysis

Other Tools

Economic Development Scenarios

using swot analysisto determine the true today position
Using SWOT Analysisto determine the true‘today’ position
  • Sample SWOT Chart (that you can customize)
  • The objectives of S, W, O and T
  • SWOT analysis suggested key areas
  • Integration is key
  • Getting to ‘one version of the truth’
  • Obtaining the definitive ‘Where We Are Today’
internal factors
Internal factors

WEAKNESS is a limitation, fault or defect in the region that will keep it from improving the innovation system, e.g.

  • Limited number of start ups in the region;
  • Peripheral location and low population density;
  • High degree of long-term unemployment;
  • Lack of cooperation between companies;
  • Etc.
external factors
External factors

OPPORTUNITY is a favourable situation in the region's environment, e.g.

  • Availability of EU funds and programmes;
  • New markets through increased internationalisation;
  • New educational opportunities;
  • Cross-border cooperation;
  • Global increase for demand in tourism services;
  • Etc.
external factors1
External factors

THREAT is an unfavourable situation in the region's environment that may potentially damage the strategy, e.g.

  • Increasing of energy prices;
  • Termination of regional development funding;
  • Decrease of population;
  • Emigration of high-qualified labour force;
  • Etc.
swot design
SWOT Design
  • One SWOT strategy for the whole region; or
  • A set of SWOT strategies
    • Relevant if different views of the actors involved in the SWOT process;
    • E.g. a regional economic strength may be regarded as a weakness from environmental point of view;
    • May be structured along different sectors (economic, environmental, social, etc) or target groups (companies, public agencies, R&D sector, etc).
swot analysis main steps
SWOT Analysis – Main Steps

Strenghts

1 2 3

Weaknesses

1 2 3

Scaning of Regional Environment

Analysis of Strenghts and Weaknesss

Analysis of Opportunities and Threats

Opportunities 1 2 3

OS Actions OxSx OxSx OxSx

OW Actions OxWx OxWx OxWx

TS Actions TxSx TxSx TxSx

TW Actions TxWx TxWx TxWx

Threats 1 2 3

SWOT Matrix

using swot as a basis for regional development strategy
Using SWOT as a Basis for Regional Development Strategy

The strategy shall define priorities and actions that

  • Build on STRENGTHS;
  • Eliminate WEAKNESSES;
  • Exploit OPPORTUNITIES;
  • Mitigate the effect of THREATS.
swot golden rules
SWOT Golden Rules
  • Be realistic about the strengths and weakness of your region when conducting the SWOT;
  • Avoid generalSWOT! It should always be specific;
  • Distinguish between where your region is today and where it could be in the future;
  • Keep your SWOT short and simple.
development scenarios
Development Scenarios
  • An alternative to SWOT analysis
  • Development scenarios are not predictions or forecasts of the future!
  • They intend to explore a number of wide-ranging „possible futures“ and access their implications for the region and its main actors
development scenarios main steps
Development Scenarios – Main Steps

Identification of Regional Drivers and Regional Issues

Development Scenario 1

Development Scenario 2

Assessment of Regional Drivers and Dependency Analysis

Elaboration of Dependency Matrix

Development Scenario 3

Development Scenario 4

slide14

weaknesses

Disadvantages of proposition?

Gaps in capabilities?

Lack of competitive strength?

Reputation, presence and reach?

Financials?

Own known vulnerabilities?

Timescales, deadlines and pressures?

Cashflow, start-up cash-drain?

Lack of Management Succession?

Continuity, supply chain robustness?

Effects on core activities, distraction?

Reliability of data, plan predictability?

Morale, commitment, leadership?

Accreditations, etc?

Processes and systems, etc?

strengths

Advantages?

Capabilities?

Competitive advantages?

USP's (unique selling points)?

Resources, Assets, People?

Experience, knowledge, data?

Financial reserves, likely returns?

Managerial Experience and Succession?

Marketing - reach, distribution, awareness?

Innovative aspects?

Location and geographical?

Price, value, quality?

Accreditations, qualifications, certifications?

Processes, systems, IT, communications?

Cultural, attitudinal, behavioural?

opportunities

Market developments?

Competitors' vulnerabilities?

Industry or lifestyle trends?

Technology development and innovation?

Global influences?

New markets, vertical, horizontal?

Niche target markets?

Geographical, export, import?

New USP's?

Tactics - surprise, major contracts, etc?

Business and product development?

Information and research?

Partnerships, agencies, distribution?

Volumes, production, economies?

Seasonal, weather, fashion influences?

threats

Political effects?

Legislative effects?

Environmental effects?

IT and Service developments?

Competitor intentions - various?

Market demand?

New technologies, services, ideas?

Vital contracts and partners?

Sustaining internal capabilities?

Obstacles faced?

Insurmountable weaknesses?

Loss of key staff?

Sustainable financial backing?

Economy - home, abroad?

Seasonality, weather effects?

slide15

Remedy, Eliminate

or Exit

Maintain, Build,

Leverage & Share

Prioritise and

Optimize

Counter, Evasive Moves

or Controlled ‘Detonation’

Subject under Analysis:-

weaknesses

Disadvantages of proposition?

Gaps in capabilities?

Lack of competitive strength?

Reputation, presence and reach?

Financials?

Own known vulnerabilities?

Timescales, deadlines and pressures?

Cashflow, start-up cash-drain?

Continuity, supply chain robustness?

Effects on core activities, distraction?

Reliability of data, plan predictability?

Morale, commitment, leadership?

Accreditations, etc?

Processes and systems, etc?

Management cover, succession?

strengths

Advantages?

Capabilities?

Competitive advantages?

USP's (unique selling points)?

Resources, Assets, People?

Experience, knowledge, data?

Financial reserves, likely returns?

Marketing - reach, distribution, awareness?

Innovative aspects?

Location and geographical?

Price, value, quality?

Accreditations, qualifications, certifications?

Processes, systems, IT, communications?

Cultural, attitudinal, behavioural?

Management cover, succession?

Baselined

Current

State

threats

Political effects?

Legislative effects?

Environmental effects?

IT and Service developments?

Competitor intentions - various?

Market demand?

New technologies, services, ideas?

Vital contracts and partners?

Sustaining internal capabilities?

Obstacles faced?

Insurmountable weaknesses?

Loss of key staff?

Sustainable financial backing?

Economy - home, abroad?

Seasonality, weather effects?

opportunities

Market developments?

Competitors' vulnerabilities?

Industry or lifestyle trends?

Technology development and innovation?

Global influences?

New markets, vertical, horizontal?

Niche target markets?

Geographical, export, import?

New USP's?

Tactics - surprise, major contracts, etc?

Business and product development?

Information and research?

Partnerships, agencies, distribution?

Volumes, production, economies?

Seasonal, weather, fashion influences?