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Attaching SVP Ads. Limor Nadav-Greenberg| Solution Specialist January 2011. Now that you know what SVP is, and how Delivery Groups are built, try to imagine – . What would delivery groups containing SVP ads look like?. Delivery Group Concept. Placement 1. Ad 1. Master Ad 1. Ad 1. Ad 1.

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attaching svp ads
Attaching SVP Ads

Limor Nadav-Greenberg| Solution SpecialistJanuary 2011

slide2

Now that you know what SVP is, and how Delivery Groups are built, try to imagine –

  • What would delivery groups containing SVP ads look like?
slide3

Delivery Group Concept

Placement 1

Ad 1

Master Ad 1

Ad 1

Ad 1

Ad 1

Ad 2

Ad 2

Ad 2

Master Ad 2

Ad 2

Master Ad 3

Ad 3

Ad 3

Ad 3

Ad 3

Placement 2

Delivery Group

Serving Logic

Placement 3

Placement 4

slide4

Delivery Group with SVP Ad

Placement 1

Ad 1

Placement 2

Delivery Group

Serving Logic

Ad 1

Master Ad

Placement 3

Ad 1

The SVP master ad contains multiple ad versions

Placement 4

Ad 1

a couple of things to remember
A couple of things to remember…

Animation if needed

Is “Fade - very fast”

Because SVP ads contain multiple ad versions in them:

  • A Delivery Group containing an SVP ad – cannot contain any additional ads in it (except for default ad).
  • A placement can be attached to only a single DG if this DG contains a SVP ad.
  • In case targeting is used - The SVP ad should contain a default version. Otherwise the system will serve the default image of the master ad or the default ad (if one was defined for the DG).

Let’s see how we attach the IKEA ad we created earlier to placements...

the attachment process is just the same
The Attachment Process is Just the Same…

Except – you only select a single (SVP) ad to be attached to the placements.

like before you can start by creating the dg
Like Before – You Can Start by Creating the DG…

And then select the SVP ad, save and attach to the placements.

dg with svp ad in it
DG with SVP Ad In It

This panel shows how many ad versions, products and target audiences the ad has.

dg with svp ad in it1
DG with SVP Ad In It

Click the “More” button to obtain all ad versions.

Here you can toggle between the ad versions, and view Defected and Disabled versions.

dg with svp ad in it2
DG with SVP Ad In It

General information on the rotation method used, the retargeting tag name, and feed URL.

dg with svp ad in it3
DG with SVP Ad In It

Only the Frequency Capping tab is editable (the rest of the settings are defined during the set up process).