SIM Marketing and Social Media

1. SIM Marketing and Social Media Judy Arteche-Carr Management Council- Marketing, PR and Media Relations SIM Chapter Leaders Summit April 27, 2013

2. Agenda • Introduction– SIM Marketing Strategy & team • Chapter Leaders takeaways @ SIMposium Oct 29, 2012 • SIM Marketing Plan • Marketing Toolkit • 5. What’s in it for me? (Table Topics- 10 minutes) • PR & Branding • Next Steps

3. SIMI Marketing Strategy on a Page • Our Vision: To be recognized as the community that is most preferred by IT leaders for delivering vital knowledge that creates business value and enables personal development. • Our Mission: SIM is an association of senior IT executives, prominent academicians, selected consultants, and other IT thought leaders built on the foundation of local chapters, who come together to share and enhance their rich intellectual capital for the benefit of its members and their organizations. Marketing Strategy Reinforce the SIM brand as the premier network for IT Leadership by providing exceptional value to our members via knowledge sharing, personal development and professional advocacy. Strategy is achieved by Strategic Marketing Imperatives Strategic Imperatives which reveal… Robust Membership SIM as a BUSINESS Exceptional Branding Knowledge Sharing Dedicated & Collaborative Leadership Required Capabilities Areas of Focus ensuring the best… Leadership Time Commitment & Succession Commitment & Passion Communications & Collaboration Global Business Partnerships Consistent messaging PR & Publicity Marketing Road Map Response to The input of the… Chapter Calls Webinars Website Collaboration Tools Social Media Media Events Organizations Universities Non profits Partner Program Core Marketing Team Chapter Marketing Chapter Leaders SIM members Marketing Support (AH) Press Releases Article Bylines Internet forums Video interviews Speakers/Advisor Board in CIO forums APC, RLF, SIMposium Evolving Business of SIMI Evolving the Business of SIMI Continue to evolve the business of SIMI to be better positioned to achieve our vision & mission Board of Directors CEO/Management Council Association Headquarters CHAPTER MEMBERS

4. SIM Marketing Organization The SIM Communities Market (perceptions) Community (reality) https://www.simnet.org/members/group.asp?id=110474

5. Chapter Marketing Leaders

6. Chapter Leaders at SIMposium 2012Table discussions- Key takeaways/needs • Public Relations Tips – developing relationships and getting coverage from media • Membership marketing • Event marketing • Branding – value proposition/ROI • Free and inexpensive marketing tips • Leveraging alliances • Direct link: http://c.ymcdn.com/sites/www.simnet.org/resource/resmgr/Marketing/SIM_Chapter_Leader_Meeting_M.pdf

7. SIM Marketing Plan Messaging and content development • Research & Analysis • Messaging & Content Messaging • Chapter Tools & Marketing Support • Member Engagement • Social Media • And incorporate the programs - • APC, RLF, SIMposium • FPIT, MIT • SIM Women • Enterprise Architecture, Procurement,Other

8. SIM Marketing Toolkit • The SIM Marketing Toolkit helps members promote their Chapters. • Press release template • Chapter Event Flyer Template • How to Develop a Social Media Plan • Social Media Marketing Tips • Email Marketing for your Chapter: Checklist, Membership email • Show your affiliation with SIM • Free online tools: Google Adwords, Bit.ly, Trello, etc. • Page Link: http://www.simnet.org/members/group_content_view.asp?group=59253&id=142012 • Direct Link: http://c.ymcdn.com/sites/www.simnet.org/resource/group/afcbbfed-c5be-4f4f-83a8-d6b63df733db/chapter_leaders/marketingtoolkit_2012_final.pdf

9. What’s in it for me? Table Topics (10min) • Why do you need a Chapter Marketing VP? • “What’s in it for me?” calls: • Attendance issue • Topics • 3. SIM as a business: • How can you leverage the CIO Summits to generate revenue and increase membership? • Who are your CIO Summit partners?

10. SIM PR & Media Relations- TechImage PR Projects: APC RLF SIMposium IT Trends Survey Adhoc Media Requests: SIM Marketing- Joe Tait • Resources available: • PR Handbook • How to be Media Savvy • Press Releases in a Playbook Wiki • Refresh list of media volunteers • via a survey (Coming Soon) • Metrics

11. SIM Marketing and Social Media-Next Steps • Information will be on the SIM website – under Chapter Leader resources • If you need this info earlier, we can email the presentation with direct links. • Attend the next Chapter Marketing call. • Need volunteers for the Core marketing team. • Need help? Call us!

12. Marketing • SIM value proposition - Infographic • Social Media Video • Thank you for your attention and • thank you SIM Denver for your hospitality and a great Chapter Summit.

13. SIM Membership At-A-Glance Presented by the SIM National Marketing Committee

14. Did you know? • That for 45 years, SIM has been highly regarded as the premier network for IT leaders. • Your association community consists of over 4,100thought leaders who share experiences to shape the direction of IT.

15. Top 5 Job Titles of Members • Director of IT • Chief Information Officer • Chief Architect • Chief Technology Officer • Vice President of IT

16. Top 5 Industries of Members • Information Technology • Manufacturing • Finance & Insurance • Educational Services • Healthcare & Social Assistance

17. Members by Chapter

18. 1,014 SIM members are employed at Fortune 500 companies Top 10 Fortune 500 Companies that employ SIM members: • Pfizer, Inc. • Cigna • Chubb Corporation • Staples, Inc. • MassMutual Financial Group • PepsiCo, Inc. • Allstate Insurance Company • Northwestern Mutual • The Sherwin-Williams Company • The Travelers Indemnity Company