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Standard 1: Objective 3 Travel and Tourism Marketing

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  1. Standard 1: Objective 3 Travel and Tourism Marketing Why Do People Travel?


  3. Business Travel • Business Travel: For the sole purpose of conducting business. • Business Traveler Needs: • Different from leisure travelers • Travel during the week • Involve multiple destinations • Want efficiency and economical • Special amenities (data ports, high speed internet) • Business Travel Challenges: • Different time zones • Unfamiliar destinations • Language and cultural barriers

  4. Business Travel • Business Travelers Incentives: • Frequent-flyer miles • Business or first-class airline seats • Favored treatment at car rentals and hotels

  5. Meeting Planner • Person who organizes and plans a meeting • Responsibilities • Find a site for the meeting • Arrange for travel to, from, and around the meeting site • Coordinate meeting space, hotel rooms, and meals • Schedule speakers and multimedia services • Handle registration • Also could plan incentive travel trips for company employees who meet a certain goal

  6. Pleasure Travel • Going to visit family and friends • Leisure Travel - travel for the sole purpose of enjoyment • Places for pleasure travel vary, depending on the motives of the travelers.

  7. Maslow’s Hierarchy of Needs According to Maslow, we need to fill basic needs before we can move up the pyramid to higher needs. Most travelers probably have the basic needs met and are working towards meeting the needs higher on the pyramid. • Source: • Wedel, Ethan. "The Common Room." Web. 12 Oct 2009. <>.

  8. Common Reasons for Travel • To get rid of stress • To enrich perspective on life • To bring family closer together • To do what they want, when they want • To feel alive and energetic

  9. Why Do People Travel Within the United States? Top 25 Places to visit in the United States in 2013

  10. New York City, New York Don’t Miss: Statue of Liberty Brooklyn Bridge Broadway Honolulu, Hawaii Don’t Miss: Pearl Harbor Polynesian Culture Center Diamond Head

  11. San Francisco, California Don’t Miss: Fisherman’s Wharf Golden Gate Bridge Alcatraz Las Vegas, Nevada Don’t Miss: Bellagio Fountains Red Rock Canyon Conservation Area Cirque de Soleil

  12. Lahaina, Hawaii Don’t Miss: Ka’anapali Beach Hawaii Ocean Rafting Banyan Tree Park Kailua-Kona, Hawaii Don’t Miss: Mauna Kea Summit Manini’ouali Beach Kona Diving Company

  13. New Orleans, Louisiana Don’t Miss: French Quarters Garden District St. Louis Cemetery No. 1 San Diego, California Don’t Miss: USS Midway Muesum San Diego Zoo Old Town

  14. Sedona, Arizona Don’t Miss: Cathedral Rock Oak Creek Canyon Devil’s Bridge Trail Seattle, Washington Don’t Miss: Space Needle Pike Place Market Hiram M. Chittenden Locks

  15. Anchorage, Alaska Don’t Miss: Tony Knowles Coastal Trail Chugach National Forest Alaska Native Heritage Center Chicago, Illinois Don’t Miss: The Field Museum Navy Pier John Hancock Center

  16. Boston, Massachusetts Don’t Miss: Freedom Trail Boston Harbor Boston Common Estes Park, Colorado Don’t Miss: Rocky Mountain National Park Estes Park Aerial Tramway Peak to Peak Scenic Highway

  17. Washington, D.C. Don’t Miss: Lincoln Memorial Smithsonian Museum US Capital Building Poipu, Hawaii Don’t Miss: MalamaMaha’ulepu Poipu Beach Park Spouting Horn

  18. Orlando, Florida Don’t Miss: Disney World Universal Studios SeaWorld Big Sur, California Don’t Miss: McWay Falls Pfeiffer Big State Beach The Esalen Institute

  19. Bar Harbor, Maine Don’t Miss: Acadia National Park Cadillac Mountain Mount Desert Island Oceanarium Carmel, California Don’t Miss: Point Lobos State Reserve Borromeo del Rio Carmelo Mission Seventeen Mile Drive

  20. Destin, Florida Don’t Miss: Hendersen Beach State Park Grayton Beach State Park Kitchenique Savannah, Georgia Don’t Miss: Historic District Bonaventure Cemetery Forsyth Park

  21. Gatlinburg, Tennessee Don’t Miss: Great Smokey Mountains National Park Ripley’s Aquarium of the Smokies Hollywood Cars Museum Miami Beach, Florida Don’t Miss: Ocean Drive South Pointe Park Espanola Park

  22. Myrtle Beach, South Carolina Don’t Miss: Broadway at the Beach The Carolina Opry Myrtle Beach State Park Where is your favorite place to visit in the United States?