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Effective Business Presentations Richard W. Moore GBUS 600 Objectives Describe common types of business presentations. Analyze what makes effective presentations. Describe how to plan a presentation. Informative Presentations Objective: to inform Tell them what you are going to say

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effective business presentations

Effective Business Presentations

Richard W. Moore

GBUS 600

  • Describe common types of business presentations.
  • Analyze what makes effective presentations.
  • Describe how to plan a presentation.
informative presentations
Informative Presentations
  • Objective: to inform

Tell them what you are going to say

Say it

Tell them what you said

informative presentation outline
Informative Presentation Outline

I Introduction

  • Arouse interest
  • Introduce your three points

II Body

  • Organized logically
  • Explain each point with memorable anecdote or fact

III Summary

  • Summarize key points with a twist. (.i.e. look to the future)
setting the tone
Setting the Tone
  • First message:
    • I’m comfortable
    • I’m knowledgeable
    • I’m positive and energetic
arousing interest
Arousing Interest
  • Startle
  • Shaggy dog story
  • Demonstrate
  • Audience participation
persuasive outline
Persuasive Outline

I Arouse Interest

II Describe or explain action or product

  • Personalize benefits
  • Give evidence of benefits

III Prove and visualize

  • Get audience to see themselves taking action
  • Convince them they can do it

IV Move to action

  • Be specific and immediate
tips on panel presentations
Tips on Panel Presentations
  • Have an MC provide introductions, overview and continuity
  • Have continuity in AV
  • Assign roles based on strengths
  • Plan seating, standing, moving
  • When not presenting get off stage
  • Panels require extra practice
  • Minimize hand-off time
word choice
Word Choice
  • Choose memorable words and phrases
    • Repeat key words and phases
    • Watch the connotation of words in different contexts
  • Be more formal
  • Be more precise
  • Exaggerate slightly to express emotions
  • Speak to the person in the back of the room
  • Vary volume to hold audiences attention
  • Vary volume to emphasize key points
rate of delivery
Rate of Delivery
  • Vary rate to hold attention
  • Slow down to emphasize key points
gestures and posture
Gestures and Posture


  • Let hands go
  • Reinforce key points with gesture
  • Move around
  • Stay close to audience
gestures and posture21
Gestures and Posture

Do Not!

  • Look back at the screen
  • Hide behind podium or use podium death grip
  • Pace, rock, shuffle
  • Put hands in pockets
  • Hold things in you hands
eye contact
Eye Contact
  • Use eye contact to keep the audience involved
  • Make and break contact with individuals
  • Look all the way right and left
  • Don’t look back at screen.
read the audience
Read the Audience
  • Stay in touch with feedback on your performance
  • Respond to what you see in the audience
power point
Power Point

The Good

The Bad

The Ugly

avoid clutter that does not add value
Avoid Clutter That Does Not add Value
  • Clutter is extra things you don’t need.
    • Unnecessary formation
      • Too many levels of information
  • Clip art that doesn’t add value
  • Long sentences and bullet points that go on and on and don’t add value by providing new information but just take up a lot of space and are hard to read on the screen. See what I mean?
6 x 6 rule
6 X 6 Rule
  • 6 Lines
  • 6 Words
  • Per slide
make it easy to read
Make It Easy To Read
  • Font
  • Contrast
  • Clutter
focus on visuals over words
Focus on Visuals Over Words
  • Especially in technical Presentations
  • Use graphs, tables, charts
  • One idea to a display
  • Consider design
one stop abc analysis process
One-Stop ABC Analysis Process
  • Step 1: Traditional line item budget
  • Step 2: Distribute all costs to responsibility centers
  • Step 3: Process map
  • Step 4: For each responsibility center measure cost drivers by activity
  • Step 5: Use cost driver to allocate costs to activities calculate cost per unite of service
planning a presentation
Planning a Presentation
  • Identify objective
  • Analyze audience
    • Characteristics and interests
    • Context of presentation
  • Plan presentation
    • Outline
    • Plan attention getter
    • Plan visual aids
planning a presentation38
Planning a Presentation
  • Practice
    • Cut to length
    • Practice with visual aids
    • In panel practice hand-offs
  • Arrive early
    • Get the set up you want
    • Test visual aids
final thought
Final thought

"There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave."

-- Dale Carnegie