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Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity. Elements of Design Dot, Line, Shape, Form, Texture, Directional Force, Color. PROPORTION.

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principles of design proportion variety economy repetition balance unity
Principles of DesignProportion, Variety, Economy, Repetition, Balance, Unity

Elements of DesignDot, Line, Shape, Form, Texture, Directional Force, Color

  • Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.
  • Variety is the use of dissimilar elements, which creates interest and uniqueness. Make sure you have enough variety to catch and hold your viewer’s attention.
  • Don’t overcrowd your design! Are there distracting elements? Too much information?
  • Repetition is the recurrence of elements within a piece: colors, lines, shapes, values, etc. Any element that occurs is generally echoed, often with some variation to keep interest.
  • Balance can be either symmetrical or asymmetrical depending on if the right or left side is identical or not. Also refers to a sense that dominant focal points are balanced and don't give a feeling of being pulled too much to any part of the artwork.
  • Emphasis refers to the area(s) of interest. Guides the eye into through and out of the image through the use of sequence of various levels of focal points, primary focal point, secondary, tertiary, etc.
  • Unity refers to a sense that everything in the artwork belongs there, and makes a whole piece. It is achieved by the use of balance, repetition and/or design harmony.