Chapters 5 and 6 – Media Coverage. Four Topics We’ll Be Covering: Bias in news reporting… Propaganda Techniques “Hype” in news coverage Ethical responsibilities of the media. Topic #1: Recognizing bias in news reporting & “Slanted Words” used in the media.
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This is not rocket science, simply be aware of “slants” or “bias” in the news. It may be obvious, it may be very subtle, but it’s almostalways there.Be especially aware of Card Stacking, Ad Hominems and False Dilemmas used with Biased news stations
Why do you say that? Proof? Specific examples?
Media usage or “bias” in the news. It may be obvious, it may be very subtle, but it’s of
In regards to the or “bias” in the news. It may be obvious, it may be very subtle, but it’s recent GOV shutdown:‘Breaking News: Senate Kills House Bill’ (FOXNews, September 30, 2013)‘Breaking News: Senate Rejects House Bill’ (MSNBC, September 30, 2013)
‘Butcher Tells U.S. – Come and Get Me’ or “bias” in the news. It may be obvious, it may be very subtle, but it’s (New York Post, March 19, 2003)‘War Imminent as Hussein Rejects Ultimatum’ (New York Times, March 19, 2003)‘Saddam Scorns U.S. Ultimatum (New York Daily News, March 19, 2003)‘Baghdad Rejects Bush’s Warning’ (ArabicNews.com, March 19, 2003)
Two organizations sent representatives to the hearing: The Griffin Group, a conservative lobbying group, and the Burchard Group, a non-profit advocacy institute.
(One station reported she was a prostitute and went to his house for “business”, the other station never mentioned it)
Lively/Heated Griffin Group, a conservative lobbying group, and the
The methods and approaches used to spread ideas that further a political, commercial, religious cause.
What do you guys think of when you hear “Propaganda?”
Why use a Propaganda??
To manipulate the viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way.
Many techniques are not only used in marketing, but in politics as well.
The Federal Trade Commission (FTC) regulates advertising. Their role is consumer protection (more on them in CH 13)
The IPA a 1937-1942 An organization composed of social scientists, opinion leaders, historians, educators, and journalists. “To teach people how to think rather than what to think.”
Barack Obama is a liberal.
Obama’s foreign policy is “feckless.”
WASHINGTON, D.C. -- a The burning question in the U.S. presidential election is, when will the "your mama" jokes start?With the fate of the world's most powerful country hanging in the balance, President Barack Obama and his Republican rival Mitt Romney turned to childish name calling on the campaign trail this week. ----Toronto Sun times
Making broad statements that really say nothing of importance.
Attempting to make viewers apply their feelings of love, admiration, distrust, or disgust from one thing to something else totally unrelated.
(blatant and subliminally)
Rick Perales mentioned he was at Mitt Romney’s $1,000 a plate fundraiser.
“Our customers say……”
Many lawfirms are from big cities;
Dyer, Garafalo, Mann and Shultz have always been from right here in Dayton, Ohio.
Emphasizing one side and repressing another.
Don’t be the last on your block to own a new Chevrolet !
“hundreds a of people have taken advantage of …….”
“One of the hottest trends right now”
Many different (and similar) techniques have been added/identified through the years as politics and advertising have evolved
An assertion which usually attacks a person, rather than looking at the merits of their argument.
*Reverse ad hominem may work as well…
Jane Higgins is such a professionally dressed woman, she will make a great mayor.
Referring to a well-known expert to strengthen an argument.
Providing the audience with survey results and statistical evidences to publicize their product.
(overlaps many times with A.T.A.)
1959 motor Sport Magazine added/identified through the years as politics and advertising have evolved
Appeal to the audience’s desire to be better than other people.
This government has worked for over 200 years, why change it?
Something is better simply because it is older.
…any ad with “since(year)”
Euphemism: making something sound better
Dysphemism: making something sound worse
Framing an argument in a misleading way, as though there are only two possible options.
Making illogical assumptions
Ignoring a person's actual position and substituting a distorted, or misrepresented version of that position.
(very similar to a false dilemma)
"Senator Jones says that we should not fund the attack submarine program. I can't understand why he wants to leave us defenseless like that."
Disaster will result if people do not follow a particular course of action.
Storm Center 7 Weather can save your life!
Help! I’ve fallen….and I can’t get up!!
Associating the opposite of your message with individuals or groups your audience dislikes.
$$$ and Media Conglomerates
(more on conglomerates later)
Does the press meet its obligation to provide objective, issue-based coverage or does the media tend to focus on the trivial and sensational??
Freedom of the Press has been crucial in facilitating the political discourse and education necessary for the maintenance of democracy.(Code of Ethics)
1. political discourse and education necessary for the maintenance of democracy.the study of standards of conduct and moral judgment; moral philosophy2. the system or code of morals of a particular person, religion, group, profession, etc.