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Transportation Authority Social Media Summit - Engaging Strategies and Growth Plans

Explore examples of effective social media efforts, daily posts, interactive Flickr pages, and hashtag usage at the Delaware River and Bay Authority Social Media Summit. Learn about future expansion into Instagram, Pinterest, and Foursquare, and CMLF's 50th-anniversary ideas. Discover engaging content like Throwback Thursday historical photos and user-submitted photos from Alaska Marine Highway and Baltimore Airport. Follow other agencies highlighted for successful social media practices.

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Transportation Authority Social Media Summit - Engaging Strategies and Growth Plans

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  1. Delaware River and Bay Authority Social media Summit August 5, 2013 Social Media Research

  2. Outline • Examples of effective social media efforts • Daily posts • Interactive Flickr pages • Hashtag usage from other agencies/LIVE tweeting events • Future expansion of other social media outlets: (Instagram, Pinterest, and Foursquare) • CMLF 50th anniversary ideas

  3. Alaska Marine Highway (Alaska State Ferry)

  4. Throwback Thursday historical photos User submitted photos

  5. Baltimore Airport (BWI) Each post exemplifies the airport’s uniqueness; bus transportation, covered and protected parking lots, local ads and billboards, electrical vehicle parking stations, and BWI’s rental car shuttle system.

  6. Other agencies • Washington State Department of Transportation • Washington State Ferry • DelDot • Golden Gate Bridge • New Jersey Turnpike • Atlantic City International • Philadelphia International

  7. Daily Posts The difference between successful social media outlets and unsuccessful ones.

  8. Interactive Flickr pages

  9. Effective Hashtag Usage Live Tweeting

  10. New social media outlets

  11. CMLF’s 50th anniversary • Employee stories featured on the blog or Facebook page • Essay and art contests • Weekly passenger highlights • Ferry gift prizes and raffles • Free weekend trips to Cape May or Lewes • Seafood cuisine recipe contests • Cover photo contests

  12. Alaska Marine Highway 50th anniversarycelebration efforts

  13. Follow: @demembridge @FlyWilmILG @CMLFerry

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