New/Interactive Media Planning. Chapter 9. What is New Media. New Media is the utilization of digital technology to communicate with a target audience. Digitization. The translation of textual, graphic or audio information into a transmittable binary language understandable to computers.
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New Media is the utilization of digitaltechnology to communicate with a target audience
The translation of textual, graphic or audio information into a transmittable binary language understandable to computers
Computing power doubles every eighteen months
Combining of disparate technologies or media and their related industries into new (and sometimes competitive) products and services