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Navigating Ethical Intercultural Communication: Balancing Absolutism and Relativism

Chapter 13 of HCOM 320 delves into the intricacies of ethical intercultural communication. It examines three primary ethical positions: ethical absolutism, which upholds universal moral standards; ethical relativism, which emphasizes the significance of cultural context and flexibility; and ethical universalism, which seeks to balance context with knowledge. By exploring concepts such as ethnocentrism and meta-ethical contextualism, this chapter highlights how understanding rights, duties, and cultural narratives is essential for effective communication. Ultimately, it encourages the development of adaptive and intentional communication strategies.

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Navigating Ethical Intercultural Communication: Balancing Absolutism and Relativism

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  1. Chapter 13HCOM 320 How Can We Become Ethical Intercultural Communicators?

  2. Ethics • Ethical absolutism position • Principles of right & wrong w/universally standards • Cultural context is minimized • Universality – one consistent standards • Dominant culture defines criteria • Colonial ethnocentrism

  3. Ethics (continued) • Ethical relativism position • Ethical relativism • Critical role of cultural context-maximized • Accordance with underlying traditions, beliefs…… • Encourages cultural flexibility • Perpetuate intolerable cultural practices

  4. Ethics (continued) • Ethical-universalism position • Proper cultural context • Judgments require knowledge • Rely on Eurocentric moral philosophies • Meta-ethics contextualism • Layered contextual perspective • Each treated as unique • Broader philosophical outlook

  5. Meta-ethicsKey concepts • Rights • Duties • Traditions & stories • Fairness • Justice • Consequences • Virtues • Ideals • Meta-ethical decision

  6. From ethnocentrism to ethnorelativism • Defensive ethnocentrism • Ambivalent ethnocentrism • Functional flexibility stage • Dynamic flexibility stage

  7. Dynamic Global Leader • Global literacies • Personal • Social • Business • cultural • Ethical intercultural communication characteristics – adaptive, creative, experimental, tries again, other-centered, intentional mindfulness

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