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Dairy Marketing Landscape in India: Clusters, SHGs, and Private Actors

Explore the contrasting clusters in milk marketing, the role of SHGs, and private actors in the dairy industry. Discover the dynamics of IP blocks, KVKs, and agricultural information centers in India. Gain insights on capturing and sharing Net-Map results for innovative dairy practices.

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Dairy Marketing Landscape in India: Clusters, SHGs, and Private Actors

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  1. India – Questions1 • What is the contrast between selected clusters? • Main is milk marketing • How many mid-clusters? How do IPs work? • Each block one dairy IP and 2 feed IP • What is SHG? What they do? • Self-help groups: mostly for savings, mainly women; in this area also involved in marketing activities: dairy, poultry, agri-products etc • What is KVK • KrishiVikas Kendra (Agri knowledge centre): Central Government-funded extension centres for demo of agri and livestock practices (one for each district in India)

  2. India – questions 2 • What is the role of private actors in dairy marketing? • Very few shop-keepers, sweet stalls • Private companies are selling milk from other states into Uttarakhand • How do agricultural information centres work? • State owned • Help farmers for seeds/cropping • DDB-Note: we have to learn the success and failure the reasons and analysis, but how to capture this is important? • Case studies • Generalisation could be difficult • Can we get indications of innovations from the government level also, apart from NGO activities like CHIRAG? • Key actors for certain activities can be identified • We have to capture the policy level actors / influencing actors • Village bodies (panchayat presidents, block councillors) should also be considered • Are loosing sight of farmers? Focus on actors? • Its different in India - reach more farmers through the actors • How shall we document/ share Net-Map results?

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