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Sample Mobile Proposal & Strategy for. Max’s Pizza. Recommended Mobile Strategy Text to Win Keyword: MAX Text to Win Incentive: $250 Pizza Party Value Proposition Dinner Deals on Mondays Opt Out MAX STOP.

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slide1

Sample Mobile Proposal & Strategy for

Max’s Pizza

Recommended Mobile Strategy

Text to Win Keyword: MAX

Text to Win Incentive: $250 Pizza Party

Value Proposition Dinner Deals on Mondays

Opt Out MAX STOP

slide2

1. By texting MAX to 69805 the user is entering to win the $250 pizza party and joining the Max‘s PizzaMobile Club .

Optional/Encouraged: PUSH message to radio station’s Mobile database to encourage more contest participation. Requires PD approval.

2. Every Monday, a money saving offer is sent to all members of Max’s Pizza’s mobile club. Offers must be regularly sent out and expected to maximize response.

69805

69805

69805

Kickoff Sponsorship Strategy (1st Month)

Suggested On-Air Commercial Tag: “WE’RE GIVING AWAY A $250 PIZZA PARTY TO MAX’S PIZZA! TEXT KEYWORD, ‘MAX’, TO 69805 FOR YOUR CHANCE TO WIN AND TO JOIN MAX’S PIZZA’S MOBILE CLUB. TEXT KEYWORD “MAX” TO 69805. REPLY ‘MAX STOP’ TO OPT OUT. STANDARD MESSAGE AND DATA RATES MAY APPLY. FROM YOUR FRIENDS AT MAX‘S PIZZA.”

MAX

Max Pizza: U R entered to win and will be contacted this Fri 4/8 if you won! Thanks for joining our mobile club! RE: MAX STOP to quit.Msg&DataRatesMayAply

Max Pizza: Get a family meal deal includes pizza, salad & breadstix for 4 people ($40 value) TODAY ONLY $20! RE: MAX STOP to quit.MsgDataRatesMayAply

STATION: Reply MAX for your chance to win $250 & join the Max’s Pizza mobile club! RE: MAX STOP to quit. Msg&DataRatesMayAply

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1. By texting MAX to 69805 the user receives a bounceback with the offer and joins Max’s Pizza’s mobile club.

2. Max’s Pizza’s Mobile Club continues to receive money saving offers every Monday.

69805

69805

Ongoing Database Growth & Engagement (Months 2 thru 12)

Suggested On-Air Commercial Tag: “RIGHT NOW, TEXT ‘MAX’ TO 69805 FOR A BUY ONE GET ONE FREE PIZZA, ANY PIZZA, AND TO JOIN MAX’S PIZZA’S MOBILE CLUB! THAT’S MAX TO 69805! REPLY MAX STOP TO QUIT. STANDARD MESSAGE AND DATA RATES MAY APPLY. FROM YOUR FRIENDS AT MAX’S PIZZA.

MAX

Max Pizza: Show this text for buy 1 get 1 FREE, any pizza. 1 per party. Dine-in only. Exp 6/9. Thnks for joining! MAX STOP to quit. Msg&DtaRtesMayAply

Max Pizza: Order lunch for your office! Get a sheet pizza w/up to 2 items for $20 TODAY ONLY! Call 324-546-1111. MAX STOP to quit.MsgDtaRtesMayAply

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1. 40 Character Ad Tag,at the end of text messages sent to station mobile club, invites station club members to join Max’s Pizza’s mobile club.

2. By replying MAX, the listener receives a coupon bounceback and joins Max’s Pizza’s mobile club.

69805

69805

Mobile Ad Tag Strategy – Database Growth (Months 2 thru 12)

When the station sends a text message to its mobile club, the message is followed by a 40 character Ad Tag, which allows the client to become part of the radio station / listener conversation. All listeners have to do is reply with a text message to engage that specific client and join their club.

STATION: Don’t miss this! Tune in on Friday @ 8 am for concert announcement and chance to win.

*Rply MAX for offers from Max’s Pizza

Measurement of Success (Months 1-12)

-Number of unique contest entries

-Number of unique phones texting in for special offers

-Number of unique phones in the mobile club (and opt-out rate after offers are sent out)

-Number of redemptions on-site

***All metrics available in real time.

MAX

Max Pizza: Show text for buy 1 get 1 FREE, any pizza. 1 per party. Dine-in only. Exp 6/9. Thnks for joining! RE: MAX STOP to quit. Msg&DtaRtesMayAply

Investment (per month)

$$$