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Current State – Performance
Conversion Chart (Visual)
2. GROWTH OPPORTUNITIES
3. TRAFFIC FLOWMAP
User Flow Across Channels
App User Experience
4. CONTENT STRATEGY
Audience & Personas
• WHAT’S WORKING – i.e. High Traffic
Over 1 Million page views in the last 90 days
From more than XXX visits
XX% traffic to top XX pages
• WHAT’S NOT – i.e. Low Engagement or Conversion
Average visitor sees only X pages before exiting
More than XX% of those visitors are unique
X % of them leave immediately
The remaining visitors will go XX pages deep before exiting
Average time spent = XX minutes
• High Traffic
– Over 1 Million page views in the last 90 days
– From more than 525k visits
– SBC is where 256k+ enter the FedEx website
• Low Engagement
– Average visitor sees 2 pages before exiting
– More than 90 percent of those visitors are
– 52 percent of them leave immediately
– The remaining visitors will go 6+ pages deep
– Average time spent = 2.56 minutes
Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)
Business Goal (i.e. capture leads)
Solution (i.e. Home Page Banner)
Steps to improve experience:
Why this is important:
Integrating Google+ will also significantly improve
SEO rankings (local and mobile especially)
Reduce the bounce rate with relevance via direct &
Rule #1: Something similar to “Related
content must be highly relevant”.
Call out a main goal conversion here
• Example 1
…and hammer it home.
• Example 2
• Example 3
• Example 4
• Example 5
Idea example here: Use the right colors for your
audience to draw attention to select elements.
Don’t try to make everything jump out – or
nothing will stand out. Do A/B testing variations 2
vs 4 colorsfor your web templates.
Idea example here: Avoid anything
unnecessary. No Flash animations, no animated
background and NO background music.
Idea example here: Create a clear navigation
structure and prioritize page elements in a grid
fashion (based on CTAs & Business Goals).
And drive home another main point – here!
Highlight an area that could use the
most improvement, could be a form…
Are there any barriers?
How many fields should be required?
Does the form look secure?
Does it automatically populate?
What happens after you submit?
Any industry benchmarks?
HOW EVERYTHING TIES TOGETHER
Source : http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)
Source : http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)
CONCEPTS & MESSAGING
Develop personas & how they are influenced…
Bucket your content into categories, what is to find out?
your mix? For example:
User Generated Content
Spell out Your Content Strategy
Example: Our content strategy will be
defined by both historical data and
behavior analysis of current audience &
segments to determine messaging the will
trigger a goal response.
SUMMARY to find out?
PRICING & TIMELINE
Phase 1 to find out?
$$$$ - Range
What Phase 1 includes, i.e. strategy,
concepting, layouts etc.
What Phase 2 includes, content
development, testing, website launch etc.
$$$$ - Range
What Phase 2 includes, monthly
optimization, reporting & media costs etc.
$$$$ - Range
Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal
may not be used or reproduced without the consent of blah blah blah.
Join us… to find out?