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Physicians as Fundraisers

Jennifer Willis Nicely, CFRE, shares insights on effectively engaging physicians as fundraisers within healthcare systems. Highlighting the journey of the Memorial Health Care Foundation, Jennifer details strategies such as gathering key stakeholders, building trust, and creating a culture of giving among physicians. Key steps include establishing a strong advisory committee, fostering meaningful relationships, and understanding the unique role of physicians in philanthropy. The successful transformation in engagement over four years led to significant growth in giving and collaboration, demonstrating the impact of strategic physician involvement in healthcare fundraising.

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Physicians as Fundraisers

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  1. Physicians as Fundraisers Jennifer Willis Nicely, CFRE Foundation President and Chief Development Officer Memorial Health Care System

  2. Putting it in Perspective • Our Market • Our Hospital • Our Foundation • Our Physicians

  3. From the Beginning • Physicians on Foundation Board but not really engaged • Limited Physician giving with established Giving Society • Capital Campaign 2003 with some engagement • Serious focus began about 4 years ago

  4. Step One:Gather the Troops • Engage your: • CEO • Chief Medical Officer • Hospital Compliance Officer • Board Members • Find your Champion/Chair

  5. Step Two: Win Friends and Influence People • Advisory Committee • Roles and Responsibilities • Membership Mix • The Role of the Development Staff • Build Trust • Respect Doctor/Patient Relationship • Listen • Dr. H’s Story

  6. Step Three:Widen the Circle • Physicians as Donors • Must understand before you can give • Must give before you can ask • Our Physician Giving Campaign • Involvement over dollars

  7. Step Four:Your Best Advocates • Why are Physicians Critical? • Let the Engagement Begin!

  8. Other Connections Grateful Patient program linking physicians and staff with donors Doctor’s Day to feature and thank physicians Get more Physicians engaged with your Foundation Board Feature physicians whenever possible

  9. Four Years Later… • Foundation and CDO are Known • Foundation is Included at the Table • The Results

  10. Growth in Giving

  11. Capital Campaign Structure Campaign Co-Chairs Division One Division Two Division Three Division Four Division Five Community Chair Physician Chair Community Chair Physician Chair Community Chair Physician Chair Community Chair Physician Chair Community Chair Physician Chair

  12. Lessons Learned • The Right Communication Tools • Feed the Ego • Keeping Everyone Happy • Think Outside the Box • Don’t Forget Retired Docs • Find a Comfort Zone

  13. Questions and Discussion

  14. Contact Me Jennifer Willis Nicely, CFRE Foundation President and Chief Development Officer Memorial Health Care System (423) 495-4141 jennifer_nicely@memorial.org

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