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Enhancing Email Campaign Performance: Metrics and Optimization Strategies

Learn how to measure and improve performance metrics for email marketing campaigns. Understand key indicators such as open rate, click rate, and click-thru performance to enhance engagement and conversion. Discover techniques to optimize your email strategies effectively.

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Enhancing Email Campaign Performance: Metrics and Optimization Strategies

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  1. Permission Marketing Campaigns - 9901 Chambers Newsletter(Austria – 1/12/2011)

  2. Performance Metrics Definitions:(1) Total Sent – number of contact list(2) Total Views – total number of times email was opened (3) Unique Views – number of users who opened the email (4) Total Clicks – number of times a link was clicked(5) Unique Clicks – number of people who clicked one or more links(6) Open Rate – percentage of Total Views / Total Sent(7) Click Rate – percentage of Unique Clicks / Unique Views

  3. Click-Thru Performance 31 Clicks (5.43%) 12 Clicks (2.10%) 29 Clicks (5.08 %) 1 Click (0.17%) 0 Click (0%) 18 Clicks (3.15 %)

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