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Reputation Management for Target Audiences Amid Recent Attacks on the Census Bureau

Learn how Kenneth C. Meyer from the US Census Bureau handled recent incidents such as data mining, special tabulations, and Arab-American data requests through strategic communication countermeasures. Understand the importance of identifying attacks, monitoring media, managing reputation, and fostering public confidence.

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Reputation Management for Target Audiences Amid Recent Attacks on the Census Bureau

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  1. REPUTATION MANAGEMENT FOR TARGET AUDIENCES Some Recent Attacks on the Census Bureau Prepared by Kenneth C. Meyer United States Census Bureau

  2. RECENT INCIDENTS •  DATA MINING •  SPECIAL TABULATIONS & EXTRACTS

  3. SPECIAL TABULATIONS & EXTRACTS ARAB-AMERICAN DATA REQUEST

  4. COMMUNICATIONS COUNTERMEASURES •  Notified key staff and stakeholders •  Formed communications strategy •  Developed messages & conducted media training •  Drafted RTQ for interim policy •  Pitched interim policy & arranged interview opportunities •  Issued News Release announcing policy

  5. COMMUNICATIONS COUNTERMEASURES(cont’d) • Participated in preparations for: --- Informational teleconference with key stakeholders --- Joint Census Advisory Committee meeting •  Arranged spokesperson for talk radio show •  Issued News Release announcing CPO •  Arranged Ed Boards for Director

  6. SUMMARY •  IDENTIFY ATTACKS • Monitor the media closely • Be alert to sensitivities of stakeholders •  MANAGE REPUTATION • Reactive measures • Proactive measures

  7. CONCLUSION  A good reputation is critical to public confidence  The greatest challenge for national statistical agencies is the loss of respondent cooperation

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