ROI From SOCIAL MEDIA MARKETING. STRATEGY AND EXECUTION. Consumers and Businesses Use SM To Communicate. Marketers Must Use SM (Wisely) To Communicate With Both. CONSUMER PARTICIPATION IN SOCIAL MEDIA. http://www.marketingpilgrim.com/wp-content/uploads/2010/08/social-media-subscribers.png.
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STRATEGY AND EXECUTION
Use SM To Communicate
Marketers Must Use SM (Wisely)
To Communicate With Both
Debuted on Facebook
Fans from 1.6m to 3.1m over a weekend
757,678 views “official version”
9,000 People, 128 Countries Attended Virtual Events (90x more than previous!)
Top Execs Spent only 1 Hour Viewing
Media – 3x usual articles, > 1000 blog posts
40 Million Online Impressions
COST = 1/6 OF TRADITIONAL MEDIA LAUNCH!
SAVED OVER $100,000!
SOCIAL MEDIA STRATEGY
JULY 15, 2010
SEPTEMBER 20, 2010
Over $500k ??
Shared Media – Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube that results in content is “shared media” since it’s a result of a shared interaction. Because of the nature of social sharing and engagement on social media sites, Shared Media can propagate across an individual’s network to others, and so on and so on. Paid and Owned Media can inspire Shared Media. Shared Media can inspire Earned Media.
Charlene Li and Jeremiah Owyang reproduced in
Where Are Your Customers Online?
What Are Their Behaviors Online?
What Social Information or People Do They Rely On? Who Do They Trust?
What Is Your Customer’s Social Influence? Who Trusts Them?
How Do Customers Use Social Tech In The Context of Your Products?
SOCIAL LOCAL MOBILE
115 Million Subscribers, 8/5/2011
Tag Locations in Posts
Before: You could only "check in" to locations using the Places feature on a smart phone.
Going Forward: Now you can add location to anything. Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post. Of course, you can always choose not to add location at all.
Making It Easier to Share With Who You Want
by Chris Cox on Tuesday, August 23, 2011 at 2:00pm
EVEN MORE THAN A MARKETING ONE
TECHNOLOGY MINOR IN COMPARISON
A PROCESS OF ORGANIZATIONAL CHANGE
Forrester Research Report
“Organizing for Interactive Marketing”
Corporate Policy – IBM
Comment Moderation Policy –HuffPost