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SOCIAL MEDIA: REAL ROI

SOCIAL MEDIA: REAL ROI. Rick Telberg | Cpatrendlines . Com | RICKT@CPATRENDLINES.COM 2014 Accounting Technology New York Show & Conference WEDNESDAY, April 30, 4-4:50 PM. Facts. Figures. Insights. Implications. Exclusive information. Extraordinary Insight. Cpatrendlines.com.

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SOCIAL MEDIA: REAL ROI

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  1. SOCIAL MEDIA:REAL ROI Rick Telberg | Cpatrendlines. Com | RICKT@CPATRENDLINES.COM 2014 Accounting Technology New York Show & Conference WEDNESDAY, April 30, 4-4:50 PM

  2. Facts. Figures. Insights. Implications.

  3. Exclusive information.Extraordinary Insight. Cpatrendlines.com

  4. THE DATA BARRY MACQUARRIE

  5. TWITTER

  6. Twitter • It’s like radio. 1010Wins, CBS NewsRadio 88 • @cpatrendlines

  7. Freed Maxick on Twitter • Challenge: Amplify expertise to generate new business and expand into new markets. • Solution: Used Promoted Tweets in search to join real-time conversations and deliver timely thought leadership pieces. • Results: • 110% increase in revenue from Twitter generated leads • 95% of incremental revenue from new markets

  8. Freed Maxick on TwitterPromoted Tweets in search with the hashtags #tax and #Obama

  9. Freed Maxick on Twitter3 keys to success • 1. Show them the right message at the right time. • Target search results for words, phrases and trends that align with your business to capture consumers further along in the buying cycle. With Promoted Tweets in search, @FreedMaxickCPAs put their messages front and center with consumers who were actively seeking information on taxes and tax reform. 

  10. Freed Maxick on Twitter3 keys to success • 2. Become indispensable.  • Build loyalty with your followers and establish industry leadership by becoming a trusted and consistent source of information.  • @FreedMaxickCPAs demonstrated expertise, • provided useful information and • gave meaningful advice • to generate leads. 

  11. Freed Maxick on Twitter3 keys to success • 3. Seize the moment.  • Recognise important opportunities to align your business with conversations that are happening on Twitter.  • @FreedMaxickCPAs grew their business by • providing relevant information • to consumers who were already talking about their area of expertise.  • https://business.twitter.com/success-stories/freed-maxick-cpas

  12. FACEBOOK

  13. Facebook for Accountants

  14. Facebook for Accountants

  15. Facebook for Accountants

  16. SOCIAL MEDIA SUCCESS TIPS SCOTT CYTRON AND HUGH DUFFY

  17. Social Media Success TipsSecret 1: Don’t spend any money • no one can do social media as well as you can do it yourself. • the person who possesses the knowledge should be the one posting

  18. Social Media Success Tips Secret 2: Keep it simple • positioning yourself as an expert • If you can’t say it in 140 characters, then you need to rewrite what you want to say • to the point

  19. Social Media Success Tips Secret 3: Connect to others • “duh” • create conversations • spend the time with others who share the same passions you do. • ten minutes a day on LinkedIn • double or even triple your network in a very short time • how to connect to someone you don’t know • connect directly and mention that you have the connection in common • pick up the phone

  20. Social Media Success Tips Secret 4: Focus on LinkedIn • prioritize social media apps • can’t succeed at all of them • “professional”

  21. Social Media Success Tips Secret 5: Track your activity • “engagement” and “touch” How to track what you’re doing: • Set a goal of the number of connections you want to make in any given week or month on LinkedIn, Twitter, or Facebook. • Any time you get a referral, spend a few minutes determining where that referral came from. • Include social media buttons to LinkedIn, Facebook, Twitter, and any other application on your website • keep count of how many clicks you’re getting

  22. Social Media Success Tips Bottom Line: Be Yourself • be authentic • Genuine • above all, be true to yourself. • If you like humor, keep it light. • If you’re more serious, go for the facts.

  23. 5 Linkedin Tools • 1. Products and services tab • 2. Audience variations • 3. Status updates • 4. Company page statistics • 5. LinkedIn ads

  24. 5 Linkedin Tools1. Products and services tab • company pages • link directly to internal pages on your website, such as product pages or demo landing pages. • encourage viewers to recommend your products and leave testimonials

  25. 5 Linkedin Tools1. Products and services tab • Get started: • add five products • feature a specific product • drive traffic to that page from other social networks by posting about it—with a link, of course. • Why not encourage your customers to recommend one of the products in your post?

  26. 5 Linkedin Tools2. Audience variations • create variations of your page to target specific personas. • define a persona based on LinkedIn profile information • create a variation of your products and services page to resonate well with that specific persona. • display the information and products most relevant to your viewers

  27. 5 Linkedin Tools2. Audience variations • Get started: • create two personas based on your main target audiences • create custom products and services pages that are relevant to those personas • Monitor your results with custom tracking tokens

  28. 5 Linkedin Tools3. Status updates • include a link and a photo • Get started: • post status updates regularly • measure how well they drive traffic and leads to your website • consider using the questions your customers regularly ask

  29. 5 Linkedin Tools4. Company page statistics • data, data, data • measure engagement • track who visits your page

  30. 5 Linkedin Tools4. Company page statistics • Get started: • visit your company page statistics • how many people visit your page each month • the job roles • industries • tabs they view • Bonus: data for LinkedIn groups

  31. 5 Linkedin Tools5. LinkedIn ads • paid ads to support your organic efforts • never the sole focus • self-service • target specific personas • drive visitors to a landing page on your website • significantly lower cost-per-lead for LinkedIn ads compared to other paid channels

  32. 5 Linkedin Tools5. LinkedIn ads • Get started: • controlled experiment • go to https://www.linkedin.com/ads • set up a limited • specific landing page on your website • small budget to a campaign test • use tracking tokens

  33. Get the Most Out of LinkedIn • built-in tools • small firms

  34. Get the Most Out of LinkedIn1. Increase your visibility • adding connections • increase the likelihood that prospects or referral sources will see your profile first • people would much rather work with people who their friends know and trust

  35. Get the Most Out of LinkedIn2. Improve your connectability • Rookie error: only current firm or company in their profile • fill out your profile like it's an executive bio • include past companies • education • affiliations • activities • e-mail signature

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