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Hi! Find others from your school district.

Hi! Find others from your school district. Get into groups of about 4-5 people each. A design process. Focus of today . EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION

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Hi! Find others from your school district.

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  1. Hi! Find others from your school district. Get into groups of about 4-5 people each.

  2. A design process

  3. Focus of today EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & TEST gives confidence that your solution is desirable, feasible and viable; accelerates learning when you adopt a low-resolution prototyping mindset

  4. Mini Project for today Improve the car maintenance experience . . .

  5. Mini Project for today Improve the car maintenance experience . . . EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & FEEDBACK gives confidence that your solution is desirable, feasible and viable; accelerates learning when you adopt a low-resolution prototyping mindset

  6. MEET ERICA You are going to design with her in mind Erica: The truck owner

  7. Now: Play the role of an “imposter” ethnographer. Do some accelerated empathy work. Note what is important to Erica Erica: The truck owner

  8. What’s important to Erica To feel empowered “It makes me feel good” (to drive up in the big truck) To appear knowledgeable “I don’t want to look dumb, or sound dumb” To trust her mechanic “I have to trust, I have no other choice” To be independent “I can deal with the situation . . . I can figure out what I need to do and just do it” To learn “I wish they would let me go in the bay . . . So I could learn more”

  9. Mini Project for today Improve the car maintenance experience . . . Respond to a specific need EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & FEEDBACK gives confidence that your solution is desirable, feasible and viable; accelerates learning when you adopt a low-resolution prototyping mindset

  10. Brainstorm to create design solution possibilities Respond to the needs you found in empathy Erica: The truck owner

  11. What’s important to Erica To feel empowered “It makes me feel good” (to drive up in the big truck) To appear knowledgeable “I don’t want to look dumb, or sound dumb” To trust her mechanic “I have to trust, I have no other choice” To be independent “I can deal with the situation . . . I can figure out what I need to do and just do it” To learn “I wish they would let me go in the bay . . . So I could learn more”

  12. In the context of car maintenance, HMW enable Erica . . . To feel empowered To appear knowledgeable To trust her mechanic To learn To be independent Select One Need and Brainstorm in Team: 10 minutes

  13. Selection :: Post-Brainstorm THERE IS NO ‘BEST’ IDEA DON’T EDIT BASED ON FEASIBILITY YET MAINTAIN YOUR INNOVATION POTENTIAL

  14. Selection :: Post-Brainstorm MAINTAIN YOUR INNOVATION POTENTIAL Carry multiple ideas forward Consider these selection criteria: The Rational Choice The Darling The Most Meaningful The Long Shot

  15. Mini Project for today Improve the car maintenance experience . . . Develop and test solutions EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & FEEDBACK gives confidence that your solution is desirable, feasible and viable; accelerates learning when you adopt a low-resolution prototyping mindset

  16. Why Prototype and Test? BUILD TO THINK LEARN AND ADVANCE YOUR IDEA QUICKLY CHANGE THE CONVERSATION GET YOUR USER’S REACTION

  17. Prototyping Activity ON YOUR OWN Select one of your group’s design solutions: Take 8 minutes tosketch at least 3 iterations of this solution

  18. Get Feedback IN PAIRS (Find someone from another group) Test your ideas with your partner. Partner: play the role of Erica as you are giving feedback. 3minutes for each share/test, then switch.

  19. Share your results :: Headline! Share the idea you sketched. What was the feedback? Where would you take it? Share first within your group and then globally.

  20. Takeaways • Empathy • Get outside your team • Empowered to be an ethnographer • Interview tips/insights • Dig for MEANING • Brainstorm • Create innovation potential with quantity and diversity • Brainstorm rules • Selection criteria—maintain innovation potential • Low res prototyping • Build to think • Testing with user • Try it out • Get outside your team

  21. Doug

  22. Adventure Series: Cozy Camp

  23. Adam meetsWest Contra Costa, Montebello in the AtriumScott meets Oakland, Pasadena, LAUSD4 in the Concept Car

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