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Beyond the Myths: Local Government and Social Media Unveiled

Dispel common misconceptions about social media in local government. Dive into the importance, ease, and risks involved, illustrating its transformative power within public engagement and customer care. Explore the interconnectedness of social media and politics, personalization, and co-production, highlighting its role in shaping the future of participation.

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Beyond the Myths: Local Government and Social Media Unveiled

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  1. Local Government and Social Media: 10 myths and how to counter them

  2. Myth 1: You have to be a geek Me back in 1984...by Extra Ketchup on Flickr

  3. No need for tech fear

  4. Myth 2: It’s all about the tools www.idea.gov.uk

  5. Don’t be fooled by the tools Social media is social It’s a new way of connecting www.idea.gov.uk

  6. Myth 3: It’s just for kids

  7. The kids do like it

  8. Changing the way we do business Three quarters of GenY choose retailers and products based on others’ customer care experiences shared online What implications for politics? What implications for personalisation and co-production?

  9. The future of participation Source: Forrester research as previously

  10. Myth 4: It’s a waste of time Missing Flickr at work by Odd Bod

  11. Stop blocking

  12. Web2.0 can save time and money

  13. Myth 5: It’s hard Rocker Garden by yeowatzup on Flickr

  14. It ain’t rocket science

  15. Myth 6: It’s easy Blocks by Hey Paul on Flickr

  16. It’s not child’s play

  17. F#(k Myth 7: if let you people say anything, they’ll say the worst thing

  18. Trust, but verify

  19. Myth 8: it’s too risky Dangerous mind by Apesara on Flickr

  20. What are the risks of not doing it?

  21. This may be a rough ride

  22. Myth 9: You have to hire a flash consultant Meet the Media Guru by Meet the Media Guru

  23. Beware the gurus

  24. Myth 10: It’s a replacement for traditional engagement Reach by Neil Coleman on Flickr

  25. As common as gossip Gossip_bench by ercwttmn on Flickr

  26. As revolutionary as the printing press The original moveable type by Purdman1 on Flickr

  27. YouTube if you want to

  28. Being more “social”

  29. Find me http://steve-dale.net (Communities and Collaboration) http://twitter.com/stephendale http://slideshare.net/stephendale http://friendfeed.com/dissident

  30. Acknowledgements • Adapted from an original slideset by Ingrid Koehler (www.slideshare.net/ingrid_k)

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