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Report Presentation

Learn how to present data effectively in reports with clear and concise writing, attention to details, and using data to support conclusions. This guide covers the use of tables and charts, providing recommendations based on data, and best practices for presentations. Remember to be professional yet engaging when presenting your research findings.

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Report Presentation

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  1. Report Presentation

  2. Effective Writing • Clear, concise, direct • Thoughts are complete • Attention given to details such as grammar, spelling • Flow of thoughts

  3. Effective Writing Details - Quantitative • Frame a percentages and proportions in absolute numerical terms “Sixty percent (n= 18) of the sample either strongly agreed or agreed with the statement that the holiday season tends to cause a great deal of anxiety.”

  4. The Use of Data In Reports • Tables should support discussion points “Third quarter performance peaked dramatically in the East relative to the West and North. Overall brand performance remained stagnant from region to region in the first, second, and fourth quarters.”

  5. The Use of Data In Reports • Cite Exhibit tables in a separate appendix section • Each table labeled with a numerical identifier • Columns are clearly labeled • Reminder: Survey Monkey printouts should be not be bound with the report

  6. The Use of Data In Reports • Bar charts are appropriate for category comparisons • Pie charts visually represent portions of the whole

  7. Reporting Data • Graphics, tables in the context of the written presentation should be minimized • More is not necessarily better • Don’t just spout numbers; tell the story behind the data • Highlight, topline, and synthesize information

  8. Reporting Data • Leave the reader with food for thought • What does the quantitative data suggest? • Based on complete evidence in the data gathered, what conclusions can be drawn? • What recommendations, suggestions can be made to address the marketing problem?

  9. Presentation Do’s in 8 minutes or less • Do introduce yourself and your team members and your project focus early in the presentation • Do establish an outline that will be used to present your research • Do highlight, summarize the process and findings from research • Do rehearse before the presentation

  10. The Biggest Do • Be professional, but DO HAVE FUN

  11. Presentation Don’ts • Don’t hide behind an avalanche of slides/overhead transparencies • Don’t be a distraction to yourself or to the speaker (Be attentive) • Don’t stop the presentation because the “script,” or the technology, isn’t working • It’s not about the show, its about the information • No one knows the data better than you and your team

  12. Presentation FAQs • Can we use Powerpoint technology to make the presentation? • Are all group member required to present? • Will the instructor need a copy of our presentation in addition to the report?

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