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MASS MEDIA

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  1. MASS MEDIA

  2. What is Mass Media ? • All media technologies used for mass communications • Organisations which control these technologies

  3. Types of Mass Media • Print • Recordings • Cinema • Radio • Television • Internet • Mobile phones

  4. Power of Mass Media • Key role in political power • Shaping public perceptions on important issues • Shaping modern culture (belief, values, traditions)

  5. Print Media • Paper and ink • Late 15th century • Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues

  6. Recordings • Use of storage media • Late 19th century • Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs

  7. Cinema • Film: Story conveyed with moving images • Since around 1900 • Cameras, animation, visual effects • Types of films • Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery

  8. Radio • One-way transmission over radio waves intended to reach a wide audience • Since around 1910 • College, Commercial, Community, International broadcasting, Music, Pirate, Public

  9. Television • Telecommunication medium for transmitting and receiving moving images (usually with sound) • Since about 1950 • News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious

  10. Internet • World Wide Web (since about 1990) • Websites (news, blogs, social networking, wiki) • Forums/message board • Internet telephony (e.g. VoIP) • Email, Instant messaging and chat • Streaming audio (podcasts, Internet radio) • Streaming video (webcasts, podcasts, YouTube videos)

  11. Mobile Phones • Make mobile telephone calls across a wide geographic area • Since about 2000 (3G - mass media) • The first personal mass media • Permanently carried • Always on • Built-in payment mechanism • The most accurate audience measurement

  12. Newspapers, magazines, ___(1)___, circulars, journals, catalogues, ___(2)___, ___(3)___, posters, brochures, and catalogues. • The first personal mass media • Permanently carried • Always ___(14)___ • Built-in payment mechanism • The most accurate__(15)__ WWW Websites (news, ___(11)___, ___(12)___, wiki) Forums/message board Internet telephony (e.g. VoIP) Email, ___(13)___ and chat Streaming audio Streaming video Gramophone records, magnetic tapes, cassettes, cartridges, ___(4)___, ___(5)___ (A) (G) (B) Mass Media (F) Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, ___(6)___, Romance, ScienceFiction, ___(7)___, Family, Mystery (C) (E) (D) ___(9)___, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, ___(10)___, Devotional/religious College, ___(8)___, Community, International broadcasting, Music, Pirate, Public

  13. Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues • The first personal mass media • Permanently carried • Always on • Built-in payment mechanism • The most accurate audience measurement WWW Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e.g. VoIP) Email, Instant messaging and chat Streaming audio Streaming video Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs Mobile Phone Print Recording Mass Media Internet Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, ScienceFiction, Documentary, Family, Mystery Cinema Television Radio News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious College, Commercial, Community, International broadcasting, Music, Pirate, Public

  14. Sources • http://en.wikipedia.org/wiki/Seven_mass_media • http://www.fitnessgurusam.com/2010/09/23/your-grocery-list-may-be-sabotaging-you/ • http://prpr.net/pr-services/print-media/#contact • http://www.vervehouse.co.uk/costs.html • http://caxton-books.co.uk/wp-content/uploads/2011/03/cinema_logo1.png • http://www.dgreetings.com/gifts-to-india/gifts/TV-2158.html • http://www.mysticalphotos.co.uk/