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Mass Media. Overview for the year. The relationship between ownership and control of the mass media. • Private and state ownership; public service broadcasting; recent trends in ownership and control both in the UK and globally ( eg concentration of ownership; global conglomerates)

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mass media

Mass Media

Overview for the year.

the relationship between ownership and control of the mass media
The relationship between ownership and control of the mass media

• Private and state ownership; public service broadcasting; recent trends in ownership and control both in the UK and globally (eg concentration of ownership; global conglomerates)

• Traditional Marxist, neo-Marxist and pluralist theories of ownership and control

• The ideological role of the media.

the mass media globalisation and popular culture
The mass media, globalisation and popular culture

• Globalisation: the media as a global industry (ownership, production and consumption); role of the media in creating a global culture; Americanisation and cultural homogenisation

• Popular culture: the distinction between high and low culture; mass or popular culture, the dumbing down debate

• Postmodernism and the media: the media become reality, simulacra, Baudrillard.

the processes of selection and presentation of the content of the news
The processes of selection and presentation of the content of the news

• Economic and structural factors influencing the selection and presentation of news, eg costs and need for profits, technology, competition

• Political and cultural factors influencing the selection and presentation of news egcensorship (direct and indirect, self-censorship); the social construction of news

• News values and the role of gatekeepers; agenda setting and ideology

• The impact of new media on the selection, presentation and control of the news

• Moral panics.

media representations of age social class ethnicity gender sexuality and disability
Media representations of age, social class, ethnicity, gender, sexuality anddisability

• The nature of representations; key terms used in discussing representations such as stereotype, under-representation, the gaze, binary oppositions, the Other

• Representation and power: representations as arising from the power of social groups with power in the media, negative representations of minority groups

• Representations in relation to age, social class, ethnicity, gender, sexuality and disability, with examples

• Reasons for changes in representations over time.

the relationship between the mass media media content and presentation and audiences
The relationship between the mass media, media content and presentation, andaudiences

• Methodological problems in researching media effects

• Strong media/weak audience theories of media effects, eg the hypodermic syringe model

• Theories of limited media effects eg the two step

• Weak media/strong audience theories eg uses and gratifications

• Cultural effects theories; encoding and decoding; different readings of media texts; the work of the Glasgow Media Group

• The debate about whether the media can cause violence.

slide7
6 The new media and their significance for an understanding of the role of themedia in contemporary society
  • The development of new media, their range and importance: multi channel and digital television, mobile telephones, email, the Internet and Web 2.0, blogs and virtual realities
  • The effects of new media and new technologies on old media; convergence
  • Significance of new media for the changing relationship between audiences and the media and for the debates about ownership and control and about media effects.