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Morro Bay Marketing Presentation. November 8, 2012. SLO County Visitor’s Guide Ad: 2013 Issue. TripAdvisor.com Sponsorship Page Runs through November 2012. 3172 page views 242 clicks 7.63% CTR. Last month: 10.87% CTR. TripAdvisor.com Banner Page. Bay Area News Banner Ad Campaign.

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Morro Bay Marketing Presentation


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    Presentation Transcript
    1. Morro Bay Marketing Presentation November 8, 2012

    2. SLO County Visitor’s Guide Ad: 2013 Issue

    3. TripAdvisor.com Sponsorship PageRuns through November 2012 • 3172 page views • 242 clicks • 7.63% CTR Last month: 10.87% CTR

    4. TripAdvisor.com Banner Page

    5. Bay Area News Banner Ad Campaign MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com • iPad App: 8/25/12 – 11/15/12 • 110,909 impressions • 508 clicks  .46 % CTR • iPhone App: 10/1/12 – 11/1/12 • 130,531 impressions • 435 clicks  .33 % CTR

    6. Desert Sun Banner Ad Campaign • Animated Ad: • 16,950 impressions • 18 clicks • 0.11% CTR

    7. Desert Sun Banner Ad Campaign • Static Ad: • 25,190 impressions • 21 clicks • 0.08% CTR

    8. Lighted Boat Parade Campaign

    9. SLO VCB Ad Contracted through 6/2013

    10. November E-Blast — Constant Contact

    11. Epic Oyster Tour

    12. KSBYMuseum of Natural History

    13. The TribuneTrue Brew at North Coast Spots

    14. NBC Bay AreaPost Ranch Destination Lunch

    15. Visit CAMorro Bay Beer Festival

    16. Visit CAMorro Bay Lighted Boat Parade

    17. Runner’s World

    18. News Releases in the Works • Winter Activities in Morro Bay: November 9, 2012 • Morro Bay Photo Contest: November 10, 2012 • Morro Bay Lighted Boat Parade: November 12, 2012 • Morro Bay Winter Bird Festival: December 5, 2012

    19. Google Analytics: Total Website Visits

    20. Google Analytics: Total Page Views

    21. Google Analytics: New vs. Returning Visitors

    22. Google Analytics: Smart Phone Visitors

    23. Google Analytics: Smart Device Visitors

    24. Google Analytics: Top 10 Referring URLs

    25. Google Analytics: Top 10 Referring Cities

    26. Jackrabbit Analytics: Jackrabbit Clicks

    27. Lodging Report: Total Click Throughs

    28. TOT for 2011/12 and 2012/13

    29. Google Analytics: Added Email Addresses Added 271 new email addresses to database. 10,581 Total Addresses

    30. Morro Bay Social Media: Beer FestivalOctober 14 – October 20 • Morro Bay Added: • 58 Twitter followers • 22 New Facebook likes

    31. New Facebook “Likes”

    32. Facebook Posts

    33. Facebook Posts

    34. Twitter Posts

    35. Twitter Posts