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Morro Bay Marketing Presentation

Morro Bay Marketing Presentation. November 8, 2012. SLO County Visitor’s Guide Ad: 2013 Issue. TripAdvisor.com Sponsorship Page Runs through November 2012. 3172 page views 242 clicks 7.63% CTR. Last month: 10.87% CTR. TripAdvisor.com Banner Page. Bay Area News Banner Ad Campaign.

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Morro Bay Marketing Presentation

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  1. Morro Bay Marketing Presentation November 8, 2012

  2. SLO County Visitor’s Guide Ad: 2013 Issue

  3. TripAdvisor.com Sponsorship PageRuns through November 2012 • 3172 page views • 242 clicks • 7.63% CTR Last month: 10.87% CTR

  4. TripAdvisor.com Banner Page

  5. Bay Area News Banner Ad Campaign MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com • iPad App: 8/25/12 – 11/15/12 • 110,909 impressions • 508 clicks  .46 % CTR • iPhone App: 10/1/12 – 11/1/12 • 130,531 impressions • 435 clicks  .33 % CTR

  6. Desert Sun Banner Ad Campaign • Animated Ad: • 16,950 impressions • 18 clicks • 0.11% CTR

  7. Desert Sun Banner Ad Campaign • Static Ad: • 25,190 impressions • 21 clicks • 0.08% CTR

  8. Lighted Boat Parade Campaign

  9. SLO VCB Ad Contracted through 6/2013

  10. November E-Blast — Constant Contact

  11. Epic Oyster Tour

  12. KSBYMuseum of Natural History

  13. The TribuneTrue Brew at North Coast Spots

  14. NBC Bay AreaPost Ranch Destination Lunch

  15. Visit CAMorro Bay Beer Festival

  16. Visit CAMorro Bay Lighted Boat Parade

  17. Runner’s World

  18. News Releases in the Works • Winter Activities in Morro Bay: November 9, 2012 • Morro Bay Photo Contest: November 10, 2012 • Morro Bay Lighted Boat Parade: November 12, 2012 • Morro Bay Winter Bird Festival: December 5, 2012

  19. Google Analytics: Total Website Visits

  20. Google Analytics: Total Page Views

  21. Google Analytics: New vs. Returning Visitors

  22. Google Analytics: Smart Phone Visitors

  23. Google Analytics: Smart Device Visitors

  24. Google Analytics: Top 10 Referring URLs

  25. Google Analytics: Top 10 Referring Cities

  26. Jackrabbit Analytics: Jackrabbit Clicks

  27. Lodging Report: Total Click Throughs

  28. TOT for 2011/12 and 2012/13

  29. Google Analytics: Added Email Addresses Added 271 new email addresses to database. 10,581 Total Addresses

  30. Morro Bay Social Media: Beer FestivalOctober 14 – October 20 • Morro Bay Added: • 58 Twitter followers • 22 New Facebook likes

  31. New Facebook “Likes”

  32. Facebook Posts

  33. Facebook Posts

  34. Twitter Posts

  35. Twitter Posts

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