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Morro Bay Tourism Business Improvement District

Morro Bay Tourism Business Improvement District. 5 year results. Morro Bay TBID Collection begins June of 2009 year ends June 30, 2010. 2009/10 City of Morro Bay Averages: Number of Hotel/Motel Rooms: 915 Hotel/Motel occupancy: 47% Average Daily Rate: $93.46

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Morro Bay Tourism Business Improvement District

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  1. Morro Bay Tourism Business Improvement District 5 year results

  2. Morro Bay TBID Collection begins June of 2009 year ends June 30, 2010 • 2009/10 City of Morro Bay Averages: • Number of Hotel/Motel Rooms: 915 • Hotel/Motel occupancy: 47% • Average Daily Rate: $93.46 • Revenue per Available Room: $45.58 • TOT collected – Hotel/Motel: $1,525,699 • TOT collected – Trailer Park $158,834 • TOT collected – Vacation Rental: $136,494 • TOTAL TOT COLLECTED FOR CITY: $1,820,977

  3. Morro Bay TBID2014 Impact figures • 2013/2014 City of Morro Bay Averages: • Number of Hotel/Motel Rooms: 903 • Hotel/Motel occupancy: 60% • Average Daily Rate: $106.12 • Revenue per Available Room: $64.84 • TOT collected – Hotel/Motel: $2,142,221 • TOT collected – Trailer Park $181,544 • TOT collected – Vacation Rental: $191,559 • TOTAL TOT COLLECTED FOR CITY: $2,515,325

  4. TOT Collection to City Budget 2014

  5. TOT and Revenue growth since TBID collection/Marketing began in 2009

  6. What is the future 2015? • Here is what we know: • City Budget for TOT: $2,250,000 • July 2014 Hotel/Motel Revenue broke $3,000,000 for the first time ever at: $3,43,192 • August followed with a second record at: $3,292,629 • Many of our partners in restaurants and retail are reporting record sales as we wait for figures to arrive. • With the continuation of partnerships in marketing, the Restaurant and Retail segments, the City, County, State and beyond we are optimistic about the future of tourism in our community.

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