Marketing Presentation OUR PLAN TO LIST AND SELL YOUR HOME BELVIDERE | BYRON | OREGON | ROCKFORD | ROSCOE 1(800) 666-3530
Why Dickerson & Nieman Why Dickerson & Nieman • We are number one in our market in service AND volume • We will find more buyers for your home • We find the RIGHT house for YOU
Why Dickerson & Nieman • We will get you the maximum value for your property. 31% 39% 94.8% • Average Price of Listings Sold by Dickerson & Nieman • Of all MLS Listings sold in 2013 were sold by Dickerson & Nieman $128,689 • List Price to Sale Price • Our Listings Sold by Our Agents • Average Price of Listings Sold by the Our Competitors $101,696 • When Dickerson & Nieman Plants a sign, things really begin to happen! Paragon Statistics 2013 Sales Data
Why Dickerson & Nieman • We service Boone, Ogle & Winnebago Counties • We were established in 1964 • We are independent of any franchise. • We are locally managed with 5 offices: Belvidere, Byron, Oregon, Rockford & Roscoe • We are a traditional company rooted and involved in our communities – A home-grown company with regional impact.
Why Dickerson & Nieman HOW DO WE MAKE IT HAPPEN? • Our TEAM of 145 Professional Real Estate Brokers • Our TEAM of Professional Staff • Our NETWORK of lenders, title companies and lawyers • Our NETWORK of local service providers • Your Project Manager - ME
Asking price vs. selling price Strategically pricing your home to get it sold for the most money in the least amount of time Every property will sell and has the potential to sell quickly. Price is the No. 1 factor controlling this outcome. Price too low and you lose the value. Price too high and you lose the buyers.
The Price Derivative • What influences your property’s value: • Condition, Cleanliness and Showmanship • Your Agent’s Comparative Market Analysis (CMA) • Things that do not influence your property's value: • What you paid for the home. • How much you need to make from the sale. • What friends, relatives and neighbors say it is worth.
Marketing & Buyers Who Controls Marketability of Your Property? YOU CONTROL • Condition of Property • Price • Terms • Availability DICKERSON & NIEMAN CONTROLS • Marketing and Promotion NO ONE CONTROLS • Location • Similar Homes on the Market • Economic Conditions
How we make your home stand out • More agents gives YOU more signs, more social media reach and more buyers. • Along with our NETWORK of Agents and Partners, we market your home in many other ways. • We get your listing on the Internet where the majority of buyers start shopping as quickly as possible; sending it out to all of the major real estate search sites. • Dickerson & Nieman sells a very high percentage of our own listings. Many times we have access to new listings or buyers BEFORE they are advertised! • Online and print marketing campaigns are kept current to keep your listing sharp.
Marketing & Buyers Putting #1 to work for you! In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home. Our office will tour your home as soon as it is listed with us. (Tour days determined by geographic location) We are CONNECTED to each other and connect buyers and sellers quickly! We use our company’s Internet forum “Dickerson411” to get the word out to our TEAM about new listings and buyers right away!
Marketing & Buyers REAL ESTATE IS LOCAL In the Midwest, people move an average of just 10 miles. (2012 NAR Buyer and Seller Profile) • Local and regional buyers make up half of the market. • Dickerson & Nieman Realtors has been part of this area’s market for over 50 years and knows your neighborhood. • Our knowledge allows us to price, market and sell your home effectively. • Open Houses are posted to the Internet where more consumers are starting their local search. • Those who know the neighborhood may refer their friends to your Open House.
Marketing & Buyers In 2012, Buyers found the home they PURCHASED here: The Internet Matters! • 90% of home buyers and sellers use the internet to search for their home SELLER BUILDER INTERNET FRIEND/FAMILY • Reach the widest audience of potential buyers YARD SIGN • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date AGENT 1% NEWSPAPER 1% HOME BOOK/MAGAZINE Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
Marketing & Buyers 2013 Profile of Home Buyers & Sellers – Tech Trends • 9 in 10 buyers used the Internet at some point while looking for a home. • Over half of buyers started their home search online. • 43% of 2013 buyers first found the home they purchased online. • 45% of home buyers used a mobile phone or tablet to search for a home. • 22% of mobile searchers reported they found the home they ultimately purchased with a mobile device. realtor.org/HBS
Marketing & Buyers We are Connected! /DickersonNieman blog.dickersonnieman.com /DNRealtors /DickersonNieman /+DickersonNieman We are Everywhere! Social Media is kept current with Community and Industry information with attention to Search Engine Optimization a priority. Listing Information is kept updated and pushed to all major real estate search engines.
Home Selling Process CMA Comparative Market Analysis Begin Process Listing Signed Photos Data to MLS Data to Office Office Tour Internet & Ad Database Contact Prospects Showings & Open House Internet & Print Marketing Contract Accepted Earnest Money Negotiate Offer Received Net Sheet Continue to Transaction Process Inspections
Contract to Close Transaction Process Rejection Credit Report Processing Appraisal Mortgage Co. HOME Underwriting Loan Approval Assemble Papers Verifications Settlement Underwriting Title Company
Thank You Selling your home is a task wetake very seriously. The fact that you have considered me to help you accomplish this means the world to me! I am here as your Project Manager with the goal of helping you achieve your objectives. With me and Dickerson & Nieman, you have aligned yourself with the experts in local markets AND in the process of guiding you to a successful real estate transaction. Let’s get started!