slide1
Download
Skip this Video
Download Presentation
RADIO

Loading in 2 Seconds...

play fullscreen
1 / 16

RADIO - PowerPoint PPT Presentation


  • 217 Views
  • Uploaded on

RADIO. Early history of radio. Multiple technical contributors Marconi, Stubblefield, Hertz, et al. 1901 transmission of messages across Atlantic Senders and receivers could be anywhere 1906 brought the transmission of voice. Radio Early Networks. NBC: First network 1926

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'RADIO' - medwin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
early history of radio
Early history of radio
  • Multiple technical contributors
    • Marconi, Stubblefield, Hertz, et al.
  • 1901 transmission of messages across Atlantic
  • Senders and receivers could be anywhere
  • 1906 brought the transmission of voice
radio early networks
RadioEarly Networks
  • NBC: First network 1926
      • Driving force: David Sarnoff
  • CBS: Created 1927 from United Independent Broadcasters network
      • Driving force: William Paley
  • ABC: Created 1943
      • From secondary NBC network
  • MUTUAL: Created 1934
      • To serve independent stations
post wwi golden age
Post WWI “Golden Age”
  • Huge numbers of kits were sold (crystal sets)
  • KDKA in Pittsburgh first station
  • Radio drew upon Vaudeville for its content initially
radio after television
Radio after television
  • Changed from a dominant national medium to a very splintered, regional medium
  • Programming became mostly music
  • Radio’s shows went to television
    • Guiding Light, Jack Benny, etc.
technical aspects of radio
Technical aspects of radio
  • AM
    • Follows the curvature of the earth,

can bounce around the atmosphere

    • Does not have the sound quality
  • FM
    • “Line of Sight”
    • Higher sound quality
    • Now accounts for most US radio stations
contemporary radio
Contemporary radio
  • Diversity
    • Radio has developed into a very wide-ranging group of stations
  • Profitability
    • Because of diversity, advertisers reach specialized audiences without the costs of larger numbers
contemporary radio9
Contemporary radio
  • Portability
    • Radio can go anywhere
  • Penetration
    • Radio’s portability gives it the highest penetration of any mass medium
    • Car, home, beach, mountains, office
radio formats
Country

News/talk

Religion

Adult contemporary

Oldies

Top 40

Middle of the road (MOR)

Album-oriented rock

Alternative Rock

Spanish

Urban/Black

Classic Rock

Easy Listening

Jazz

Classical

Radio formats
importance as medium
Importance As Medium
  • Opinion
  • News
  • Entertainment
  • Advertising
radio station types
Commercial

State-Run

Public

Educational Institution

Community

Special Interest

Shortwave

Pirate

Radio Station Types
digital broadcasting
Digital broadcasting
  • Newer technologies may provide for a return to AM dominance because of digitization
  • Won’t have a sound quality problem
  • Satellite-based programming
today s market structure
Today’s Market Structure
  • Radio Station Organization
    • General Manager
    • Programming Department
    • Sales Department
    • Engineering Department
    • Traffic Manager
    • Promotions Department
  • Who Owns Radio?
audience demand in radio markets
Audience Demand in Radio Markets
  • Consumer Market
    • Demand for Music
    • Demand for News and Talk
  • Advertising Market
supplying the audience s demand
Supplying the Audience’s Demand
  • The Public Radio System
  • Commercial Radio News
  • Talk Radio
ad