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Radio Chapter 7 Functions Motivation- Advertising Surveillance- Radio is everywhere U.S. households on average have 6.6 radio receivers News – More people receive their news from radio than from any other medium. (Commuters) Opinion Entertainment Development

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radio

Radio

Chapter 7

Thomas, Heitker, Reilly

functions
Functions
  • Motivation- Advertising
  • Surveillance- Radio is everywhereU.S. households on average have 6.6 radio receivers
  • News – More people receive their news from radio than from any other medium. (Commuters)
  • Opinion
  • Entertainment

Thomas, Heitker, Reilly

development
Development
  • Electromagnetic SpectrumRadio waves are “piggybacked” on energy waves.
  • First wireless transmission - Marconi (1895)
  • Audion tube - First voice transmission - De Forest (1906)
  • AM (amplitude modulation)
  • FM (frequency modulation) 1939

Thomas, Heitker, Reilly

significant events in radio
Significant Events in Radio
  • 1906 First radio program - Fessenden
  • 1920 First licensed commercial radio - KDKA Pittsburgh
  • 1922 First Radio Commercial- New York City- WEAF
    • Real Estate -10 minute announcement
    • $50.00
    • Caused a revolution

Thomas, Heitker, Reilly

significant events in radio5
Significant Events in Radio
  • 1927- FRC( Federal Radio Commission) established by Congress
  • 1930’s- FDR fireside chats
  • 1934- FCC ( federal communications commission) replaces FRC
  • 1967-Public Broadcasting Act
  • 1970- National Public Radio

Thomas, Heitker, Reilly

people in radio
People In Radio
  • David Sarnoff- 1912-telegraph operator updated America about Titanic tragedy
  • Gordon McLendon – Devised new programs for music
  • Edward Murrow– Famous reporter during WWII
  • Alan Freed – Pioneer rock ‘n’ roll DJ
  • Rush Limbaugh – Known on talk radio

Thomas, Heitker, Reilly

people in radio7
People In Radio
  • Dr. Laura – Radio therapist
  • Don Imus – shock jock
  • Howard Stern – shock jock
  • Edward Nobel – Started ABC

Thomas, Heitker, Reilly

traditional networks
Traditional Networks
  • NBC – (1926) Linked stations coast to coast
  • CBS – (1927) led industry for 50 years
  • Mutual – (1934) Created by independent stations
  • ABC – (1943) ~168 stations

Thomas, Heitker, Reilly

networks today
Networks Today
  • ABC
  • Westwood
  • Infinity
  • American Urban

Thomas, Heitker, Reilly

regulations
Regulations
  • Federal Communications Commission
  • Criteria for awarding broadcast licenses: “public interest, convenience, and necessity”
  • Engineering Regulations
  • Ownership Regulations

Thomas, Heitker, Reilly

content regulations
Content Regulations
  • Unanswered personal attacks
  • Realistic alarming spoofs
  • Exclusive forum for licensee
  • Dirty words

Thomas, Heitker, Reilly

future of radio
Future of Radio
  • Digital Radio
  • Web Radio
  • National Radio
  • Satellite Radio
  • Decline Of Radio
  • Demassification
    • Targeting a specific audience

Thomas, Heitker, Reilly

online radio
Online Radio
  • www.msn.comclick on music and radio section

Thomas, Heitker, Reilly