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The Texas Tribune: Why, What, How U.C. Berkeley Media Tech Summit September 30, 2009. Commercial and Non-Profit Journalism: A Co-Existence Manifesto. Newspapers are not going away – not soon; maybe not ever However, growing fragmentation => growing Specialization Cooperation
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~ 2/3
Decline in
60 Years
% US Advertising Expenditures
Sources: Nieman Journalism Lab
Sources: Nieman Journalism Lab
THE “IRON CORE” IS NOT PROFITABLE AND NEVER HAS BEEN
Sources: ContentNext Media and Pew Internet & American Life Project
The Special Case of Texas
Increasing Importance,
Declining Coverage
($ in Trillions)
$3.2
National Defense
Social Security /
Medicaid / Medicare
Congressional
Discretionary
Spend
Local Dailies
City Hall
Local school districts
Crime
Real estate
Local/Small business
Ratings/Review
Weather
High School local sports
Big 4-5 Wire Service
International affairs
National politics
“Cabinet-Level” national
policy eg. Tresury, AG
Education, etc.
National business
Championship sports
National cultural
criticism
“NYT Sections”
The Texas Tribune
Texastribune.org
