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Exploring GIS: Applications in Business, Land Management, and Social Networks

This presentation by Monica Lucas dives into Geographic Information Systems (GIS), highlighting its significance in various fields. Discover how GIS aids in business optimizations, land management, and understanding spatial data relevant to social networks. The agenda includes an introduction to GIS, its applications in business strategies, flood zone analyses, and its integration with popular platforms like Google Earth and Facebook. Learn about the increasing importance of GIS tools in making informed decisions regarding our finite Earth and maintaining natural ecosystems in the face of urban development.

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Exploring GIS: Applications in Business, Land Management, and Social Networks

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  1. What is GIS? Lehigh Student Chapter Presented by Monica Lucas

  2. Agenda • Intro: What is GIS? • Business Application of GIS • The application of GIS in social networks

  3. Context: Why GIS? • Many of the issues in our world have a spatial component • Land management • Property lines, easements, right of ways • Data on land values, taxation, assessment • Business site selection, advertising • Proximity of ‘our’ land to other facilities (pollution, hunting, municipal, federal, state)

  4. The Space on Earth • The Earth is finite! • If not now, within our lifetimes there may be no natural ecosystems. • Land managers, natural resource workers, and politicians are and will continue to make decisions about biological systems. • Good information and tools are needed to do this.

  5. Enter GIS • A computer-based tool for holding, displaying, and manipulating huge amounts of spatial data.

  6. Proximity Analysis • Two or more data layers are overlaid • This allows analyses such as flood zone delineation.

  7. Mapping • Map contains data for each street • Each address in the city can be geocoded • Streets can be sorted by length, name, income, home value, race, age, etc…

  8. Business Application of GIS • How GIS can help a business • SAS BI

  9. GIS & Business Optimization • Geo-analytical framework can help clients----Geographically • Visualize Market strength • Understand market performance • Understand market distribution • Identify the market opportunities

  10. National Sales by Zip Code

  11. National sales by state

  12. GIS & Business Optimization

  13. Regional Sales

  14. National sales by county with color scheme

  15. West and Northeast regions

  16. New York State Sales

  17. Requirements For Using The Map Creation In SAS BI • A SAS dataset must be prepared • Postal code (zip code) field • Any numeric business data field to be display on the map • Aggregated or Non-aggregated

  18. Future of this framework • Drill down map • Interactive selection

  19. Application of GIS in social networks • How GIS is implemented on a day to day basis

  20. GIS & The Internet • Easy access for billions of users to growing databases of geographic information • Google Earth & Google Maps • Users can add to GIS databases

  21. GIS & Social Networking • Flickr • Facebook - “Where you gonna be” application • Google Latitude

  22. Questions?

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