1 / 25

RENEW LA County – Obesity Prevention in Action Ali Noller , Communications Manager

RENEW LA County – Obesity Prevention in Action Ali Noller , Communications Manager. GOALS OF RENEW MEDIA/COMMUNICATIONS: Establish website “clearinghouse” for healthy living information, news and policy resources in LA County

mckile
Download Presentation

RENEW LA County – Obesity Prevention in Action Ali Noller , Communications Manager

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RENEW LA County – Obesity Prevention in Action Ali Noller, Communications Manager Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  2. GOALS OF RENEW MEDIA/COMMUNICATIONS: • Establish website “clearinghouse” for healthy living information, news and policy resources in LA County • Disseminate social media messages to broaden awareness about the importance of nutrition, physical activity and healthy communities • Share the successes of RENEW projects and partners • Support national media campaign efforts Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  3. CHOOSE HEALTH LA: “Eat Healthy” “Move Healthy” “Live Healthy” Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  4. Spotlight partner activities • Resources and tools for community members • Policy “toolbox” • Health calendar • Multimedia Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  5. SOCIAL MEDIA “Salt Shocker” videos Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  6. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  7. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  8. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  9. TRADITIONAL & SOCIAL MEDIA Sugar-Loaded Drinks Campaign Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  10. MEDIA: SUGAR-LOADED DRINKS CAMPAIGN Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  11. MEDIA: SUGAR-LOADED DRINKS CAMPAIGN • Tested in focus groups in Long Beach, Inglewood and Lancaster • Education campaign will build support for policy change in RENEW cities • Distribute in toolkit, through social media and other public campaigns • “Sugar Shocker” videos and e-cards will support campaign messages Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  12. MEDIA STRATEGY • WHAT do you want to change? • Decrease sugar-loaded drink consumption. • HOW are you going to change this? • Educate consumers & policymakers; reduce access. • WHY do you want it to be changed? • It’s one piece of the growing obesity epidemic. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  13. “Communities Putting Prevention To Work”NATIONAL MEDIA CAMPAIGN Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  14. NATIONAL MEDIA CAMPAIGN RENEW LA County is one of 50 “Communities Putting Prevention to Work ” communities, and the national media campaign will include print, radio, television and social media efforts to provide opinion leaders and community members with useful, relevant and constant messaging at various touch points. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  15. NATIONAL MEDIA CAMPAIGN: KEY MESSAGES • Increasing healthy food access in communities • Expanding opportunities for active living in all communities • Increasing daily, quality physical education and physical activity in locations such as schools • Increasing healthy food & drink/decreasing unhealthy food & drink access in locations such as schools • Reducing exposure to secondhand smoke in locations such as multi-unit housing Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  16. LET’S MOVE CAMPAIGN “The physical and emotional health of an entire generation and the economic health and security of our nation is at stake. This isn't the kind of problem that can be solved overnight, but with everyone working together, it can be solved. So, Let's Move." – First Lady Michelle Obama Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  17. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  18. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  19. “Communities Putting Prevention To Work”OTHER BIG-CITY MEDIA CAMPAIGNS Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  20. NEW YORK CITY Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  21. PHILADELPHIA Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  22. Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  23. SEATTLE Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  24. NORTH CAROLINA Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

  25. www.choosehealthLA.com Submit your events and updates to RENEW@ph.lacounty.gov "Like" Choose Health L.A. on Facebook FollowChooseHealthLA on Twitter WatchChooseHealthLA videos on YouTube Contact: Ali Noller, anoller@ph.lacounty.gov, 213.351.1914 Made possible by funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health.

More Related