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Marketing Yourself - Self-Branding Works!. Sally Glick, Chief Marketing Officer. Topics for Discussion. What is a “self brand”? Why do you need it? How can you develop your own brand? How will your company benefit from your branding efforts?. What is a “Personal” Brand?. Your promise

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Marketing yourself self branding works l.jpg

Marketing Yourself -Self-Branding Works!

Sally Glick, Chief Marketing Officer


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Topics for Discussion

  • What is a “self brand”?

  • Why do you need it?

  • How can you develop your own brand?

  • How will your company benefit from your branding efforts?


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What is a “Personal” Brand?

  • Your promise

  • Your image

  • A “short cut” to your reputation

  • A way to build loyalty

  • A communication tool


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The Importance of Self-Branding

  • You are the CEO of “Me, Inc.”*

  • Your career is in your hands

  • You are not defined by your title

  • You are not confined by a job description

  • Having a brand gives you a way to distinguish yourself

  • Enhancing your brand = enhancing yourself

    *Tom Peters


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How Will You Benefit?

  • It is easier to build your network if you have a brand

  • Your career will advance more effectively

  • You will have more opportunities for new business

  • You will create a reputation as a leader in your community

  • You will have more fun


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How Do You Become Famous?

  • Identify what is unique about you

  • Create a process

  • Find ways to add value

  • Track past accomplishments


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Identify Your U.S.P. (Unique Selling Proposition)

  • Your attitude

  • Your existing relationships

  • Your professional role

  • Your education, skills and training

  • Your philanthropic efforts


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Create a Structured Process

  • Write a mission statement for yourself

  • Perform a SWOT analysis on yourself

  • Write your strategic branding plan

  • Know your audience

  • Prioritize activities

  • Be consistent – use your calendar

  • Accept responsibilities

  • Be a doer


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Demonstrate Value

  • Become an expert

  • Seek out speaking and writing opportunities

  • Offer solutions

  • Contact the media

  • Review your resume

  • Network with your target audience

    • Connect people to each other

    • Share resources (websites, friends, books)

    • Introduce groups and associations

    • Be friendly, personable and sincere

    • Listen


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What’s in it for Your Company?

  • The company is about people

  • Relationships make it possible to attract and retain quality customers and employees

  • Your reputation as an expert reflects on the company

  • World class service is delivered by team effort

  • The company will be more successful when you represent it


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Conclusion

  • Branding is not just for products anymore

  • Know what your brand stands for (it starts in your heart)

  • Never stop working on the brand and your network

  • Appreciate how your efforts enhance your company’s visibility


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Contact Information

Sally Glick, Chief Marketing Officer

Sobel & Co.

293 Eisenhower Parkway

Livingston, NJ 07039

973-994-9494

www.sobel-cpa.com

[email protected]


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