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Personal Marketing Branding Your Career

Personal Marketing Branding Your Career. Toby Boss ESU 6. Essential Questions. What do you want your personal brand to say? How can you consistently deliver your brand?. Objectives. Discuss Differentiation Discuss social media as a branding tool. Wikipedia.

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Personal Marketing Branding Your Career

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  1. Personal MarketingBranding Your Career

    Toby Boss ESU 6
  2. Essential Questions What do you want your personal brand to say? How can you consistently deliver your brand?
  3. Objectives Discuss Differentiation Discuss social media as a branding tool
  4. Wikipedia Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.
  5. Example Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). What are some other celebrity brands?
  6. Product Differentiation Firms seek to set their products apart from the rest so as to charge a different price. Typically they use the following: Packaging Quality or functions Service Advertising Branding sends a consistent message that is identifiable.
  7. Logos What comes to mind when you see each of these brands?
  8. Personal Branding Some examples
  9. Differentiation So what sets you apart? Skills Education Experience Vision
  10. Social Media What do you want your message to include? Your digital tattoo – make sure your image is what you want to convey. “Times Square” Analogy
  11. Social Media How can you use these to convey your brand? Twitter Tweet retweeted 3 times will reach 100,000 people Hashtags Web 2.0 tools – blogs, Google Everyone can publish What will you say?
  12. Pinterest Board Ideas on personal branding http://pinterest.com/lynneherr1/personal-branding/
  13. Daily Infographic How to Brand Yourself
  14. Reflection What do you want your personal brand to say?
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