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FSILG Marketing/Branding Guide. GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders.

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Fsilg marketing branding guide

FSILG Marketing/Branding Guide

GOAL:

To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders.

*Note: There are links available throughout the slideshow as resources and guides.


How to effectively market and represent your organization
How to effectively market and represent your organization

  • Create an “elevator pitch” that encompasses the mission of your organization.

  • Consider your website layout and how it affects branding.

  • Maintain consistency with your national organization and throughout your marketing efforts.

  • Effectively promote your organization, events and activities.

  • Use available resources.


Elevator pitch

Step One:

Elevator pitch


Elevator pitch1
“Elevator Pitch”

  • Create a simple statement that represents your group.

  • Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization.

  • Make sure that the statement is something that the members believe in/support.

  • Encourage all members to memorize and be able to recite the statement.




Branding

Step Two

Branding


Make sure your brand has a clean and simple look
Make sure your brand hasa clean and simple look




Have your crest logo or banner easily visible on your homepage
Have your crest, logo or banner easily visible on your homepage






Maintain consistency

Step Three

Maintain consistency




Promotion

Step Four

promotion


Show your affiliation with mit
Show your affiliation with MIT

Note: You can change the MIT logo to match your organization’s colors.

For more information, view the MIT Graphic Identity Guide.


Connect to panhel ifc lgc
Connect to Panhel/IFC/LGC



Promote your s ocial m edia
Promote your social media



Link to news articles written about your organization
Link to news articles written about your organization

Sources:

Local news sources

MIT News

DSL News Blog

Residential

Life & DiningTumblr blog


Use available resources

Step Five

Use available resources


Look within your organization
Look within your Organization

  • Contact your national organization for style guides, templates and guidelines.

  • Ask other chapters for ideas/assistance.

  • Ask members for their feedback and help with promoting your website and brand.


Utilize mit resources
Utilize MIT resources

Alyssa May

Marketing & Communications Manager

Residential Life & Dining

amay@mit.edu||(617) 253-0585

Jess BolandrinaMarketing & Programs SpecialistResidential Life & Dining

jbolandr@mit.edu || (617) 253-7546

FSILG OfficeMarlena Martinez Love

Catherine “Cat” Sohor

Adam McCready

W59-200 Suite

fsilg-office@mit.edu

(617) 253-7546


Thank you questions
THANK YOU! QUESTIONS??