Advertising and branding. GCSE Business - marketing. Branding. You know more about branding than you think! How many brands are you wearing (or in your bag) do you have right now? Who is most brand loyal person in the class? What creates brand loyalty?
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GCSE Business - marketing
Link to Interactive logo quiz here
Branding is a way of clearly highlighting what makes your product or service different to, and more attractive than, your competitors'. Business Link
A brand goes much deeper than just your company logo. You could define a brand as a set of associations that an existing or potential customer has of a company, product, service or individual. These associations can be the result of your own efforts and actively promoted through marketing and corporate identity. Branding also reflects your customers' experiences of your business and affects every interaction you have with your customers and suppliers.
The intelligent use of design, advertising, marketing, service proposition, and corporate culture can all help to generate associations in people's minds that will benefit your business.
Branding is your attempt to harness these associations to help your business perform better.
Sponsorship helps us (the consumer) associate a brand logo with being “top of your game”.
We may buy these clothes because of this association. After a while we become brand loyal.
What product or service was it for?
What methods are used by this poster to encourage recruitment?
How useful would this poster be in explaining methods used by the British Government to encourage volunteers for the army?
Many of these ads use techniques of psychological manipulation which now seem to us crude and unfair, deliberately setting out to frighten the target audience, or shame them into following instructions.
Orange tiny top ups
E.g. banner ad on a website
BBC short clip – will product placement work?
OFCOM product placement regulations and video
People are watching fewer ads because they can fast forward through TV. Product placement work sin the US will it work here?
Banned are: Children's, news, current affairs, consumer affairs and religious programmes will not air any paid product placements.
No Product placement allowed on: gambling services; food and drink high in salt, fat and sugar; tobacco; medicines; alcohol; baby milk and weapons
Website for more data
....explaining how a product works, constructing an image for the brand, informing potential customers of services offered, and correcting mistaken impressions.
Advertising and target market worksheet to print out
TEFL worksheet on advertising focuses on the words
Website with photos of fun with billboard adverts
Rowntree ad in the making 3 minsbbc 2010